‘Jasper Jones’ by Craig Silvey Essay

The Novel Jasper Jones by Craig Silvey revolves around a young boy named Charlie Bucktin living in the small Australian town of Corrigan in the 1960’s. Charlie is exposed to the confronting issues of racial prejudice, injustice and moral duality. He is challenged to question right from wrong, has to come to the realization that law doesn’t always uphold justice and we as readers are positioned to understand that people are capable of holding two conflicting values and remain in confortable harmony. The ideas are portrayed through Silvey’s use of narrative conventions that are used to either challenge or reinforce our values, attitudes and beliefs on the issues explored. Our morals and ethics is our understanding of what we believe is right or wrong. Reading this novel we come to realize that the people of Corrigan are hypocrites, cable of holding two conflicting values or beliefs. Jasper Jones does not deny that he is a â€Å"thief, a liar, a thug, a truant†, but despite this, he says â€Å"I never stole a thing I dint need†¦ and all my life so far, sh*t’s bin taken off me, so I’m evening the ledger a bit† (page 34). My attitude towards stealing is that its wrong, but Jasper’s character has challenged this belief and suggests that stealing is okay and can be justified in this case because he did it to get the things he needs â€Å"because its never gonna get offered†. When Jasper asked Charlie to help him hide the body of Laura Wishart, he was not only asking him to break the law but was making Charlie go against his morals and he had to reconsider what the â€Å"right thing† to do was. He knew that tampering with her body was illegal but he did it anyway to help Jasper stay out of trouble and find the truth of what had happened. Craig is trying to show us that we all hold conflicting views on things and that sometimes we can think one way and act in another. It has made me realize that I too may contradict my own values and positions me to reconsider what I believe to be right and wrong. Corrigan is a town swamped with lies and injustice. Silvey is expressing this theme through the establishment of characters and plot. His message is that the Law and what seems morally right, doesn’t necessarily uphold justice.  Jasper Jones has a bad reputation in Corrigan and after his discovery of Laura’s body, Charlie argues that they should go to the police but Jasper knows that the rule of law doesn’t apply to him. He is the town’s scapegoat when an incident occurs and says, â€Å"We can’t tell anyone. Especially the Police†¦ they are gonna say it was me.† (page 13). When the disappearance of Laura becomes public, Jasper is locked up and bashed by her father the â€Å"Shire President†. Throughout the novel Pete Wishart is always referred to by this title. He is supposed to be a public figure and role model but instead he’s an abusive drunk that impregnated his daughter and manhandled a child. This misconduct shows how power can be misused and the double standards that exist in society. The myth of ‘Mad Jack Lionel’ burdened the town of Corrigan. Rumours were spread concerning his involvement with the death of Rosie Jones and he was Jaspers first suspicion as to what had happened to Laura. â€Å"The lies and suppositions were just heaped upon the stack† (page 240). He had been wrongfully accused and blamed for things he did not do and his town turned its back on him. The unjust treatment of Jasper and Jack Lionel shows that people are so quick to judge and make assumptions about others without knowing a thing about them. It reinforces by belief that you shouldn’t judge a book by its cover and should get to know the truth about someone before you pass judgement. Multiculturalism, which is familiar to contemporary Australians, was unheard of in the 1960’s and the concept of people from other countries and cultural backgrounds enriching in Australian life was a foreign concept. This novel explores the racism behind the discrimination towards those from non-European backgrounds such as Jeffery Lu and his family. Silvey’s selection of setting, the context of this novel and the surrounding circumstances such as the Vietnam War provides an understanding of the current attitudes that society may have had towards certain ideas. At the time of this novel, many Australians were resentful for having to go over and fight in the war. Charlie’s best friend Jeffery, who is of Vietnamese background, was subject to discrimination and copped a lot of bullying because of this. A woman whose son had died in the war attacked Jeffery’s mother, Mrs Lu. â€Å"She slapped her cup up, right into her chest†¦ scalding her skin† ( page 128). This scene positioned me to feel sorry for Mrs Lu and  reinforced by belief that everyone, no matter what race, should be treated with equality. Jeffery is often victimized by other kids, like Warwick Trent the teenage bully of the town, because of his race. He’s the boy â€Å"who’s always been two years bigger and broader than anyone his age† (page 57). He and the other boys that Jeffery often encounters at the local oval are intimidated by his intellect and his cricket skills. They try to establish their dominance over Jeffery by using his ethnicity against him and asserting racial comments such as â€Å"F*ck off, c*nt eyes† (page 58) and â€Å"F*ck off Cong† (page 59). The mistreatment of Lu family has shown me the significance of coequality and how damaging racism can be. The message Silvey is trying to convey is that anyone who is perceived to be different or ‘inferior’ is made to feel as outcasts and unwelcome in society. It has made me reconsider how I should treat others and has helped me develop a greater understanding of why everyone should be treated with respect and equality regardless of their race. Jasper Jones deals with many issues that are prevalent in our modern society. The author uses narrative conventions such as plot, setting and characters to challenge or reinforce my attitudes and values. I come to understand that people can hold contradicting values and remain in comfortable harmony. I realize that the law doesn’t always uphold justice and am positioned to see the harm discrimination can cause. These are just a few of the ways that Craig Silvey has used narrative conventions to influence my point of view on the themes expressed in Jasper Jones.

Prison Violence Essay

Prison violence is something that has been an ongoing problem and can be seen in many different forms. It happens in men, woman and juvenile facilities. The level of violence and severity can differ but it is all categorized as prison violence and has become an increasingly major issue on the U.S. It is safe to say people tend to believe males are more prone to violence making violence in male prisons have higher rates than female prisons. Some research indicates women prisoners, unlike men prisoners, do not engage in physical violence (Trammell 2009). They engage in relational violence which is like gossiping and spreading rumors to make each other feel isolated and outcast. Another type is sexual violence such as assault/rape/harassment experiences reported by both male and female prisoners. Male sexual violence involves more force due to the fact of strength and more aggressiveness which is male nature. Male prisoners are subjected to more physical injury and have more excessive f orce used on them so in return the level of aggressiveness is heightened. This is a main factor as to why they try to stop being victims and become the perpetrators and also why violence rates are higher in male prisons. The third issue that contributes in the understanding which gender has higher violent rates in prison is prisoner confrontations and the search for respect. From all of the factors this factor is very unique because it deals with the physiological part of violence. Furthermore, this issue is very important because it shows that physical straight is not the only thing that contributes to violence in prisons, but the psychological factor has a lot to do with it as well. Research has found that prisoners engage in violence for varies reason. I addition, prisoners who have a positive and a stable social interaction tend to engage the least in fights. On the other hand those who have weak and problematic social interaction have more fights with others prisoners (Butler, 2008). In addition, Butler (2008) pointed out found that prisoners that engage in act violence tent to think they have to prove their masculinity by showing their aggression. Furthermore, these types of prisoners have the psychological need to defend this identity. Theses prisoners will react taught when they feel that they are being ostracized, embarrassed, or disrespected. This issue relates to the topic because depending how the inmates feels, the rate of violence can go up or it can come down. The Butler (2008) study presented reasons as to why do  male prisoners are violent in prison. In contract it illustrated what are some of the reason why might male prisons have more violent rates than female prisons. Victimization rates Research done by Wolff, Blitz, Shi and Siegel (2006) found that similar information to other studies. They point out that inmate on inmate sexual victimizations were higher in women prisons than men prisons during the first 6 months of research. Furthermore, nonsensical sexual acts (e.g. forced sex acts) were not as common as abusive sexual contact (e.g. intentional touching), between prisons and staff in the correctional facility. In addition, the scholars point out that depending on the rates of victimization that is how violent the inmate will become. It all depends on which gender is being victimized. In this study the prison staff was victimizing the males. Similarities All of the articles I used to answer the research question had similar founding’s. In addition, all of the empirical articles I found contributed to finding an answer to my research question, which made the date very applicable. However, there were differences and similarities between literatures. Some of the similarities were that most of the articles used a larger size sample of the male prisoners than for the female prisoners in their research. However, with the exception of Trammell (2008) study since it only dealt with female prisoners. Another similarity I found was between Wolff, Shi, and Siegel (2009) and Wolff, Shi, and Bachman (2009) both of these study used the same sample size, 12 adult correctional facilities and one female adult correctional facility. In addition, both studies collected their data in the same state. Furthermore, both study used the same method of research, which was using the Administered Survey Instruction (CASI) to collect their data. Furthermo re, the other empirical literature I used anonymous written assessments, interviews and self-narratives to gain their data (Butler, 2008) Relationship to research All of the scholarly articles I used for this paper were related to one another. Whether it was in a psychological way, victimization rates, respect in prison, or relational violence. All of these issues tied up nicely to  answer the research question. Wolff et all (2006), Wolff et all (2009) and Wolff et al (2008) studies can be put together because they all focused on the rates of victimization in prisons and how it affects the inmates. All of the articles found that depending on the rates of victimization of the behalf of the male and female prisoners, it will show how much aggression the prisoner will engage in. Furthermore, they found that the prison staff victimizes men unlike women; As a consequence the men get in to more fights, which increase the violent rates in male prisons. Research indicates that male inmate have the physiological idea that they need to protect their identity in prison. As a consequence this leads the prisoners to get into more confrontations with other prisoners and with staff at times. In addition, when male inmates feel that they are being embarrassed or ostracized they will act aggressively. However, female inmates are completely opposite instead of physical altercations they will engage in gossip to hurt each other (Butler, 2008) Trammell (2008) research only was based on women correctional facilities, which made it very unique and significant to my paper. Most of the scholarly articles I found were only based on men prisons, but this study focused only on what type of violence is females more consistent with, which was spreading rumors. The theme that is being discussed in this paper is comparing the violent rates between women and men prisons. However, relational violence is not included in the rate of violence unlike aggression is. As a result this lowers the rates of violence in the female prisons. Research conducted Johnson and Johnson (2006) compared the sexual coercion experience between male and female prisons. This factor contributes to the violent rates in correctional facilities. The scholars found that depending on how many experiences of sexual coercion the prisoners take part of, the more it leads to violence making him or her perpetrator. This study also found that men are face more violence sexual coercion compared to women. Consequently the rates of violence in male prisons rise up. Discussion All empirical research provided good data analyses that collaborates with the founding’s. In my opinion the most interesting article I found during my research was the study conducted m Johnson and Johnson (2009) because this study point out that sexual coercion is more commend in male prisons rather  than female prisons. Before doing the research I always thought it was the other way around. My original thoughts about this information I researched were that it was good information to answer the research question. During my research I was trying to find some variables that can help explain what encourages both male and female prisoners to engage in violence. I concur with most of the empirical information I found. All of the articles had something in commend for example, the number male prisons that took part in the study and/or the sample sizes. In addition, as I kept on reading the literature all of the data found were corroborated. Furthermore, all of the scholars found similar information such as, male are more aggressive because they have to go through more violent sexual coercion and as a consequence they fight to protect their â€Å"masculinity†. Moreover all of the information I found has important key issues that proved that male prisoners have more violent rates than female prisons. As a result, all of the articles contribute in answering the research question. However, what I didn’t like about the empirical articles is that the scholars hardly research female prisons. For example, the scholars would use 12 male prisons and only one female prison to compare their violent rates. In my opinion this is extremely unfair because the researcher collects more data for male inmates and not enough for female inmates. Moreover in order, to have more applicable information there needs to be the same number of male and female prisons studied. What I learn doing this research is that in female prisons r ape is very rare. However, this does not necessary mean that female prisoners do not engage in any sexual activities. Research indicated that instead of actual force penetration, the inmates touch breasts and generals. Furthermore, female prisoners do not get molested buy the staff, but rather by the other prisoners (Trammell, 2009). Moreover what I also learn from this research is that females engage in trash talking and spreading rumors to hurt the other prisoners. Before doing this paper I thought that female inmates engage in physical fights like male inmates, but to my surprise they rather spread rumors. Some female inmates reported that spreading rumors hurt more than actual punches. Furthermore, I learn that female inmates fight over guards. They treat the guarders has their boyfriends this gives them extra privileges such as, better jobs and more food. In addition, if the female seeing other female flirting with her â€Å"boyfriend†(guard) she will  spread rumors about that female to get her in trouble. (Trammell, 2009) Conclusion The topic being discussed in this paper was the rate of violence in male and female prisons. All of the empirical articles that I found contribute in finding the answer to my research question. Furthermore, the main focus of this paper was to report if the rates of violence were higher in male or female prisons and why that was the case. After doing all of the research, I found that men prisons have higher violent rates of violence rather than women prisons. It was proven that a lot of variable contribute to higher rates of violence in men prisons such as males under go more sexual coercion, have high rates of victimization, and they look to gain respect in prison. Moreover overall the articles regarding this topic were helpful and applicable. In addition, the articles illustrated the variable of why? How? , And when? do prisoners engage in violence and how does this raise the violent rates in the correctional facility. Even though all of the studies were helpful in writing this paper, more research should be performed regarding this topic. There should be more research that only focuses on female inmates. This can give the general public a better understanding on female prisons. In addition, it can inform on what type of violence female inmates engage in with more detail. Limitation I was only allowed to use six empirical articles to answer my research question. In addition, none of my friends or family members has spend time in prison. So I was not able to interview someone that has witness violence while in prison. Furthermore , in all of the literature I found authors focused more in the male prison rather then the female prisons. As a consequence this could off manipulate the data that indicates that male prisoners engage in more violence. I think if the authors would of concentrate in male and female prisons equally the findings would off probably show that the rates of violence for both male and female inmates are somewhat the same.

Examining Christian Symbolism in “A White Heron” Essay

Symbolism is a very prominent attribute contained within Sarah Orne Jewett’s short story, â€Å"A White Heron†. The short story takes its reader through the short exploration that the main character, Sylvia, goes through when she is faced with making a decision that may lead to the end of a beautiful bird’s life. Many critics have analyzed and debated the many symbols contained within the story. Victoria Freivogel, an English teacher from Louisiana, wrote an essay which examines what she considers the symbolism to be in â€Å"A White Heron†. In her essay she goes against other critics who claim â€Å"the ornithologist, pine tree, and white heron are symbolic of Sylvia’s burgeoning sexuality† (Freivogel 136). In fact she states, â€Å"they are, in fact, symbols of Christianity† (Freivogel 136). Innocence in â€Å"The White Heron† is a theme that I, as a reader, have recognized each time I have read the story. Reading Freivogelâ⠂¬â„¢s essay and learning about other critic’s views can be a little unsettling when the reader has only viewed the story as an innocent journey of a young girl who decides to protect nature, as well as her own conscious. Freivogel reveals that, â€Å"Many critics liken the ornithologist to a sexual predator† (Freivogel 136). These critics consider him a predator because he is offering her money for compensation if she can lead him to the white heron which is symbolic of a â€Å"sexual predator convincing Sylvia to hunt for the white heron with him† (Freivogel 136). She goes on to say that these critics consider the â€Å"hunt for birds equal to a hunt for Sylvia’s sexual being† (Freivogel 137). In reality, the hunt is simply for the bird and innocence remains prominent, which is shown when Jewett writes that Sylvia, â€Å"could not understand why he killed the very birds he seemed to like so much† (Jewett 67). A clear symbol in â€Å"A White Heron† is the hunter who symbolizes an enemy; the enemy against nature and and the enemy against Sylvia possibly going against her better judgment. Freivogel considers the symbol of an enemy to be symbolic of Satan. Other critics also view the enemy as Satan. Freivogel points out that the hunter from first appearances, â€Å"is charming, sly, and observant of Sylvia’s weakness† (Freivogel 138). These qualities are said to be the same of Satan in the Garden of Eden, and the hunter is preying on Sylvia, as Satan preyed on Eve. However, he is preying on her weakness in order for him to have the satisfaction of hunting down the white heron, not preying on her in a sexual  manner. Another inept image that some critics maintain is that the pine tree that Sylvia climbs is â€Å"sexually symbolic† (Freivogel 138).   The passage, â€Å"The tree seemed to lengthen itself out as she went up, and to reach farther and farther upward† (Jewett 69), Richard Benzo wrote that â€Å"there is a sexual relationship indicated by this passage† and that â€Å"Sylvia I somehow trying to overcome a fear of sexual relations† (qtd. in Freivogel 138). This sexual claim about the pine tree is said to be â€Å"too obvious, and facile† by Freivogel. These critics who maintain that this story has a sexual theme do not see innocence involved in this story at all. The tree is actually a Christian symbol that reminds believers to â€Å"seek out heavenly treasures, rather than earthly treasures† (qtd. in Freivogel 139), and this is what Sylvia does by choosing to not let the hunter know where to find the white heron. Lastly, the white heron is also seen as a symbol of sexuality by other critics. Freivogel writes that another critic, Elizabeth Ammons, argues that the heron is symbolic â€Å"of Sylvia’s body that she must offer up as ‘prey’ to the ornithologist in exchange for ‘money, social approval, and affection† (qtd. In Freivogel 140). In reality Jewett wrote nothing to indicate that the hunter was trying to â€Å"prey† on Sylvia in a sexual way. However, he was preying on her innocence by tempting her with a money reward for informing him of the white heron’s location. Freivogel rebukes these critic’s viewpoints on the heron being sexually symbolic. She even goes so far to say, â€Å"the idea of the heron as a sexual symbol seems the most far-fetched† (Freivogel 140). Birds are symbolic in the Christian church. They are said to be â€Å"symbolic of Christ† and â€Å"images of the eternal struggle of good and evil and of Christ’s battle against the devil† (qtd. in Freivogel 140). Sylvia encompasses all of these throughout her journey to find the heron, and into her decision to keep its location a secret. Many critics base their analyses on â€Å"A White Heron† on sexual nuances as the symbolism of the story. Freivogel affirms that it is a story â€Å"filled with symbols that are common to Christian beliefs† (Freivogel 141). Sylvia has overcome the temptations offered to her by the hunter or â€Å"satan†, and reached the top of the pine tree where she realizes the true treasures come from the heavens, and she could not betray that for â€Å"earthly treasures† brought by the money. Ultimately, Sylvia won the battle of good versus evil. Victoria Freivogel’s views on symbolism capture the true essence of  the story, which I believe to be pure innocence. Christian symbolism throughout the story cements the purity of nature and even of the young Sylvia. Sylvia is only a nine year old girl. Many of her views will be highly influenced by others, but she has the purest mind and heart, and she listened to the voices of nature, as well as her inner conscience when deciding that she could not tell the whereabouts of the white heron. I find the sexual symbolism believed by other critics to be senseless. Those impure views take away the purity of the theme, and it completely changes the meaning of the story. I will always read â€Å"The White Heron† as a story of a young girl who shows remarkable fearlessness in her journey to find the heron and in her journey she discovers how precious all life truly is. . Works Cited Freivogel, Victoria. â€Å"Christian Symbolism In Sarah Orne Jewett’s ‘A White Heron’.† Eureka Studies In Teaching Short Fiction 7.2 (2007): 136-142. MLA International Bibliography. Web. 5 Dec. 2012. Jewett, Sarah Orne. â€Å"A White Heron.† Literature: A Pocket Anthology. Ed. R.S. Gwynn. 5th ed. Boston: Pearson Education, 2012. 62-71. Print.

Psychosocial Stress and Cancer Essay Example | Topics and Well Written Essays - 2250 words

Psychosocial Stress and Cancer - Essay Example It has been stated that these may be manifestations of motivational disturbances due to advanced illness or longstanding suffering. It has also been suggested that physical changes associated with advanced and life-threatening illness associated with considerable suffering such as occurs in any patient with cancer may strongly influence the psychological adjustment of the patient in both positive and negative ways. This is an important factor in management of patients with cancer since the patient's perspective of cancer as a terminal illness strongly influences the care process. This also means that these responses indicate the psychological determinants of patient responses. Many cancer patients suffer from hopelessness, and this is regarded by the care professionals as conducive to illness, death, and suffering and the opposite psychological reaction may lead to a favourable outcome (Kunkel et al., 2000). Although investigated in other cancers, the role of psychological and social factors in cancer and in those who survive cancer has been well delineated. In some cancers psychological factors have been shown to be predictive of survival time. ... Those patients who are coping actively have best outcomes. It is thus evident that if these psychological factors have influence on survival, then development of psychological interventions directed to enhance the use of positive coping styles leading to prolonged survival. Petticrew et al. (2002) in their literature review indicated several themes of psychological reactions in response to cancer. Knowledge regarding these would foster professional interventions in cancer patients leading to better outcome (Petticrew et al. 2002). A very prominent and significant psychological response is fighting spirit. Many studies have investigated the impact of fighting spirit on survival from established cancer. Fighting spirit is a coping style, and this has been reported to be associated with reduced risk. The next most common psychological manifestation is helpless and hopelessness. This is known to be a predictor of reduced survival and compromised quality of life. Some patients demonstrate denial or avoidance. There is no significant association between an avoidant coping and survival. In some cancers, denial may predict recurrence of disease. Some patients with cancer demonstrate stoic acceptance and fatalism (White and Verhoef, 2003). Some patients become anxious with cancer and may develop anxious preoccupation. Some patients may even be depressed. Those who are very anxious or have high anxious preoccupation demonstrate shorter survival. Those who employ a depressive coping style also have a shorter survival. Th ose who have active or problem focused coping demonstrated a longer survival. Suffering from cancer and going through the treatment have high impact on the patients'

Cancer Biology Research Paper Example | Topics and Well Written Essays - 1250 words

Cancer Biology - Research Paper Example What makes it unique for biologists is the entire process that causes cancer. Researchers spent years finding out the roots of this disease and to discover the best possible remedies for curing this fatal pathology. Cancer is a challenge for even the first world countries. It is an unavoidable war opponent which seems to be standing in the way of the scientists and the afflicted people. Even President Nixon attempted a war on cancer and spent more than $ 5 billion to America’s National Cancer Institue (NCI), annually to counter this life taking disease. This is owing to the fact that the disease is life hampering and affects the quality of life of the patients affected. Professionals are now considering involving physicists in the field of exploration because they seem to have given up on the possibility of finding the exact cause of cancer. This finding of the most appropriate cause for cancer will assist in reaching to the best conclusion for the treatment modalities of canc er and it will serve to be a breakthrough in the field of medicine (Davies 2012). The mechanism of cancerous disease is very complicated since alterations of metabolism are a very common manifestation of these oncological changes in the cells. These manifestations are still not obvious and significant for benign tumors and for tumors that are not of very high grade. Cancer cells heavily rely on high glucose dosage owing to their increased energy needs and this increased energy demand aids in the detection of these cancerous cells. Based on research, tumor is detected according to its phenotype. The metabolic phenotype of this cell is monitored by the changes in the genetic structure of the cells as well as the changes that are taking place outside the cancerous cells in the normal tissues. It was deduced that the changes in the metabolism are a very significant feature of the cancer cells and they form the basis for the rapid multiplication of these cells. Cancerous signals are tran smitted to these cells which result in the cascade of duplication. The target of these biologists and researches is to find a way to slow down the metabolism of the tumor â€Å"progression† so as to enhance the treatment of cancer and produce excellent results (Cairns et al. 2011). In order to understand the complex biology of cancer, it is highly essential to recognize the â€Å"hallmarks of cancers† that help identify the traits that initiate and speed up the cancer cells to survive. These hallmarks include cellular energy metabolism through a process which results in the growth of cells, eventually taking over the normal processes that occur in the human body leading to increased operations in other adjacent cells as well and resulting in a cancerous growth. On the other hand, another hallmark that enables the cancer cells to replicate is the suppression of the immune system caused by these cells. Both these capabilities of the cancer cells speed up the cancerous gr owth in the body. Recent studies have also shown that a tumor cell is more complex than a normal healthy tissue (Hanahan & Weinberg 2011). Cancer is a growing concern for public as well. People have become superstitious about its whereabouts. But Davies and his fellow researchers have come to believe and promote that cancer is like an aging agent to which everyone conforms to at one

Commercial Property Law Essay Example | Topics and Well Written Essays - 2250 words

Commercial Property Law - Essay Example Any conflict between the parties shall be resolved in consonance with the tenor of the contract, the spirit and letter of the relevant laws as well as applying common law principles and judicial interpretation rendered by courts or tribunals on similar issues. The interpretation of the parties’ rights and obligation in contractual relationships vary and oftentimes the interest of one party may cloud its judgment thus it is important that independent minds should offer impartial opinions to aid the parties in making informed decisions. It is in this context that our firm was commissioned by Tomes Limited (Tomes) to evaluate its standing in a leasehold agreement whether its posturing against the landlord is valid. The account was assigned to me for appropriate action. II. Factual Background The leasehold contract over an Old Victorian Townhouse was constituted on 1 April 1997 for a period of twenty five years where rent review shall be made at the end of the 5th, 10th and 15th y ears of the term provided that such intention is communicated to the tenant within the 5th, 10th and 15th years. The break clause option is available to either party provided that notice shall be given to the other party during the first six months of the 15th year. The leasehold states that the â€Å"tenant shall put and keep the premises in tenantable repair to include the decorations, wall-surfaces, window frames, glazing, and casements.† The Landlord and Tenant Act 1954 shall be applicable as no effort to exclude its operation was undertaken by the parties. Tomes assumed the lease three years ago and utilizes the demised premises as a book shop—an activity which is not prohibited by the user clause. Its peaceful occupation of the demised properly was interrupted when the landlord demanded that Tomes undertake repair on the cracks in the corners of and right across all the ceilings after a structural inspection revealed that cracking has been caused by flexion of fl oor joists induced by the load imposed by book shelves. The engineer who conducted the structural investigation concluded that the joists may not have been permanently damaged by the load but nonetheless recommends the installation of steel reinforcement of the joists in the floor voids along with load reduction as the upper floors are not particularly well suited to the demands of book storage. III. The Opposing Views The controversy escalated when the landlord insisted that the reinforcement works as recommended by the engineer should be executed by Tomes pursuant to the repairing covenant and its obligation to repair any damage to the demised premises caused by it. The landlord further argues that without the works, the premises cannot properly be used as a book shop. Tomes disagrees claiming that the repairing covenant covers only cosmetic facade and the installation of steel reinforcement cannot be characterized simply as a cosmetic enhancement but one that requires structural repair. Tomes further refuted the move of the landlord for rent review as the review was not timely initiated within the period specified in the leasehold thus estoppel set in. Tomes suspects that the persistence of the landlord to ascribe fault against it is brought about by his recent acquisition of the controlling share in Volumes Limited (Volumes for brevity), a specialist book-seller which needs new retail premises. It would appear that the landlord wants to get Tomes out of the way to install Volumes in the premises

Choose a method of implementing QoS Research Paper

Choose a method of implementing QoS - Research Paper Example If two, three, or more traffic forms have equal value and requisites, it is needless to classify that numerous traffic types. Traffic sorting, which is the second step in implementing quality of service, will label a small number of traffic types, not hundreds. The applications that end up in various traffic types have separate requisites; thus, the network have to supply them with varied service classes (Hall, 2002). The classification of how every traffic form is serviced is called the network policy (Flannagan, 2001 & Hall, 2002). Determining traffic forms and their requisites, the first stage of implementing quality of service, involves the following components or sub-stages: 1) completing a network audit, 2) completing a business audit and identifying the significance of every application, and; 3) identifying the proper service levels for every traffic type. The second stage of implementing quality of service is categorizing traffic based on the requisites determined. The meanin g of traffic types does not have to be universal; it must contain the traffic (application) forms that were detected during the network audit stage. You can categorize tens or even hundreds of traffic variants into a small number of types. The classified traffic types should be in accordance with business goals. The traffic or application forms in the same type should have similar INTEGRATED SERVICES MODEL 3 requisites and business requisites. The exceptions to this policy are the scavenger-type traffic or applications that have not been determined. Classifying policies for every traffic type is the third stage of implementing quality of service. Following the traffic types have been produced based on the network audit and business goals, the final stage of implementing quality of service in an enterprise is to supply a network-wide classification for the quality of service service-level that will be allocated to every traffic type. This is called determining a quality of service po licy, and it may consist of having to finish the following: 1) establishing the highest bandwidth limit for each type, 2) establishing the lowest bandwidth guarantee for each type, 3) allocating a relative priority level to a type, 4) using congestion avoidance, congestion management, and several other highly developed quality of service technologies to a type (Fgee, Philips, Robertson, & Sivakumar, 2003). In the mid 1990s, IntServ or the Integrated Services model was developed and was the initial serious effort to supply eng-to-end quality of service (Fgee et. al., 2003). It was necessary for simultaneous applications. Integrated Services is based on clear caching/administering and signaling network resources for the applications that warrant it. Integrated Services is usually referred to as hard quality of service, since hard quality of service ensures attributes such as packet loss, delay, and bandwidth, thus supplying a forseeable service level (Hall, 2002). Integrated Services uses RSVP or Resource Reservation Protocol as the signaling protocol (Fgee et. al., 2003). Any application having a particular bandwidth requisite have to wait for RSVP to run along the course --- source to destination --- step by step, and request bandwidth reservation for the application path. An application can start to operate after a successful effort INTEGRATED SERVIC

Information Technology Outsourcing in Airlines Essay

Information Technology Outsourcing in Airlines - Essay Example The changing IT environment at overseas branches and operations of firms has such a big impact on the IT related decision making process. Airlines have increasingly been attracted to IT outsourcing companies mostly based in India. Airlines can be regarded as institutions that strive to provide their customers with safety and service quality by making use of certain kinds of IT in their activities. While big airlines have been making use of IT as the main investment related strategic policy alternative, smaller airlines like budget airlines too have been making use of it in order to achieve positive synergies in IT. However while the former have been able to increase their net investment expenditure on IT on a larger scale, the latter have only been able to increase IT related investment on a smaller scale. As a result a clear dichotomy between the two entities can be noticed. Larger airlines have adopted growth oriented information and communication technology (ICT) policy measures primarily with the intention of enhancing growth drivers such as merger and acquisition (M&A) related synergies while smaller organizations have basically relied on capturing niche market segments. IT outsourcing theories are many in number though very few of them successfully capture the essence of the growth pattern of this industry. The impact of IT outsourcing on global airlines has attracted the attention of many researchers and analysts. Particularly in modern industry situations such strategies have become more relevant against the backdrop of rapid competitive and changing environment. The available literature on the impact of IT outsourcing on airlines' corporate strategies suggests different analytical and conceptual frameworks based on modern IT investment programs that are already being put into practice at some big airlines across the world. As the available literature on the subject suggests there is a substantial amount of empirical evidence to support the ICT related operations and their positive impact on growth drivers such as revenues, profits, market share, share price and integration across a number of market segments without truncation at airlines (Glaser, 2002). Independent analysts have identified three forces that determine the ultimate growth prospects of companies. (a). Differences in the local business environmentThe application of processes and procedures in identifying differences in the local business environment is connected with the overall global business strategy of the firm. ICT is a single aspect of this global strategy. If the firm were unable to identify and isolate the important elements in the global operational environment, there would be much less of an opportunity for the

ECO-FRIENDLY KEY PERFORMANCE INDICATORS IN PUBLIC PROCUREMENT Dissertation

ECO-FRIENDLY KEY PERFORMANCE INDICATORS IN PUBLIC PROCUREMENT - Dissertation Example This paper will adopt the conceptual model approach, framed by Yin (1989) in his research article. According to Yin (1989) conceptual models are necessary while conducting research work, especially in the context of framing a well-defined information and subsequent discussion and analysis. Quite often used when two phenomena are being compared and contrasted (in this case comparing and contrasting two procurement organizations, A and B), this approach requires that the researcher frame and organize the data into a modular format. This paper is in line with Yin’s theory of the resultant conceptual model, which though formulated primarily primary data, also allows for the mapping of a phenomenon and its subsequent theoretical analysis. In other words, this approach allows for the explanation of facts through theoretical analysis; the expansion of knowledge through the clarification of the relation between reality and theory; and most importantly, is ideally appropriate for a com parative analysis of two organizations (Yin, 1989). The nature and concerns of the current research have led to the determination of the imperatives of extensively exploiting the conceptual model approach. The research focuses on the critical analysis of two organizations, from the data collected during primary research. Organization A, a public sector entity, is a Public Procurement Organization; while Organization B, also a Public Procurement Organization belongs to a different Department. Primary data from both the organizations were collected through the process of extensive interviewing. 4.5.1 Qualitative Sampling When selecting samples for qualitative survey, a different set of priorities must be taken into consideration. Each conducted qualitative survey is almost similar to an individual scientific research. Here the sample size is not important, rather the set up of observable patterns in the data, is. According to Patton (1987), â€Å"The sample should be large enough to be credible, given the purpose of evaluation, but small enough to permit adequate depth and detail for each case or unit in the sample†. Qualitative samples tend to be studied in nature, rather than being random (Crabtree and Miller, 1999). Studied sampling, or criterion?based selection (Miles and Huberman, 1994) bases the selection of research and participants on certain specific features and characteristics that will enable the researcher to gather in?depth information on areas important for that particular research. This type of studied sampling is therefore strategic in nature (Crabtree and Miller, 1999), with scope for easy access to explore a situation and the participants, having only secondary importance. Typical case sampling, a particular type of purposive sampling, observed mainly in cases that are representative of a larger group selected for a detailed analysis, is relevant to the present study (Patton, 1987). Since qualitative research does not emphasize on stati stical data interpretation, there is no compulsion that samples must be of a sufficient scale for a researcher to arrive at a conclusion (Denzin and Lincoln, 2000). Sample sizes must be kept credibly small, in order to do justice to the rich evidence provided by the qualitative studies and to make best use of the resources available for intensive research analysis (Ritchie and Lewis, 2003). Within the context of the present study, sample size was primarily

Social Psychology - The Stanley Milgram - psychological experiments Essay

Social Psychology - The Stanley Milgram - psychological experiments - Essay Example The case was taken as the punishment given to a victim member by giving some shocks by a member in a group. This shows his harsh obedience to his leader. But the member stopped the shocks when the victim refused to give answer further. The member showed tension in the member's mind. This study showed many behavioral aspects which were observed in this study of obedience. One real life example is when the police torture the criminals. But still when some police person shows the behavioral aspects showed by the study by Milgram. The police person also shows some tension in their mind when they are ordered to beat the criminals. The two studies which will be used to reduction of prejudice are contact and education. These two factors will cause a reduction of the prejudice as the contacts increase the knowledge about the world. The person who is in contact of different person will know about the things happening in the world and thus might able to distinguish the between the right and wrong. features about the facts. The books thus give the reality based knowledge. This lead the person to reduce prejudice as the books imparts the right knowledge. The teachers have given the top most places in the world as lead the students to the right area. They give accurate direction to the students. Thus they know what is right and what is wrong. The theory and study of contact has been evaluated as the best study for reducing the prejudice as cont

Tuberculosis Disease Essay Example | Topics and Well Written Essays - 750 words

Tuberculosis Disease - Essay Example In the same vein, elderly people are seen as vulnerable victims due to failing immune system (Landau, 1995). According to research, in their early years, carriers already had the bacterium in them but the development is slow and manifesting lately in their older years. The nature of the disease can take years to become active, so an older person may have acquired the disease earlier in their life, but the bacterium can be active in the latter years (Landau, 1995). Pathophysiology. TB is a disease caused by germs that could be transmitted from person to person via airborne droplets that is infected with the Mycobacterium. The bacteria when inhaled travels directly to the alveoli through respiration (Landau, 1995). Inhaling the droplets via airborne from the person infected with TB by other person standing close to the carrier will surely make the person the new TB bacteria carrier. The belief that TB is transmittable by contact with a person's clothing, bed linens, or dishes and cooking utensils was voided of by recently-conducted research, stating that the bacteria can be acquired via direct contact (Landau, 1995). Signs and Symptoms. The most common symptom of the pulmonary tuberculosis is the persistent cough. ... In the United States the statistics data of TB declined. Since 1993, the number of cases of the TB patients reached to the lowest point according to the study conducted by University of Wisconsin in 2003 due to the recent medicinal discovery (Todar, 2005). Impact on community. Studies showed that ten to fifteen million Americans are carriers of inactive tubercle bacilli in their bodies, until it gradually develops in their later years. In the conventional setting of everyday human interactive, the possibility to transmit the bacteria from one person to another is very high (Landau, 1995). Less than ten percent of people who acquired the tubercle bacillus through inhaling the agent, however, become ill. The rest of the percentage shows no development of symptoms. In this case, it is said that the disease is inactive even when bacilli are stored in cells (Landau, 1995). When one person in the family is a carrier of tubercle bacilli or Mycobacterium tuberculosis, it is more likely that the whole family is inflicted with inactive bacterium. Upon social interaction in the community, the family could also transmit to other people the disease nesting upon them (Hyde, 1994). History shows evidence that this disease can affect society, as the break down of TB during 1700's to 1800's that caused the "white plague" among many countries. This suggests that it could wipe out even the whole community if prevention and awareness are not readily made available (Hyde, 1994). Prevention and risk factors. Awareness and education about TB is one of the most effective prevention measures of this disease. Sanitation in dwelling places including the air to breathe and taking up appropriate medicinal

Working at Mcdonalds Essay Example for Free

Working at Mcdonalds Essay In the essay, â€Å"Working at McDonald’s,† Amitai Etzioni talks about his belief that working, especially at fast food chain restaurants can be bad for teenagers. Working, for teenagers under some circumstances can be bad for them but sometimes its good depending on the daily schedule of whomever is working. If the teen is still in school, working is bound to affect their involvement and attendance in negative ways. Though it’s true that while working you gain on the job experience, Etzioni believes it can’t really help if it comes at the cost of education while teens think the opposite. Fast food jobs do have an advantage earning money while also learning how to manage the money they make. It boils down to whether or not risks outweigh the benefits when working jobs like this which all depends on the current situation of the teen. To begin, the Etzioni writes how he believes jobs don’t go well with keeping up schoolwork and can get in the way of attendance. This is the same for nearly all extracurricular activities most are after school so it’s likely to get in the way. When I was in high school I had a friend John who tried to juggle a job, schoolwork and a football altogether but in the end he chose to give up football because he couldn’t make it to any of the practices. The author also takes into account that if students don’t have enough time to study their grades will drop without question. It comes down to the decision of which activity to give up to make room for work. More than half the time students will abandon the sport to find more study time like in my friend John’s case. Second, the author addresses the problem that I think has two sides to the coin. He believes that jobs generally don’t give any training that would help outside of the work they would be currently doing. This is true because most of the skills taught in fast food restaurants are for the simple things like running the register or working the fryer. Many of the jobs themselves could be done as good or better by a nine-year-old because of how simple the work is. Most aspects of this type of job wouldn’t help anyone in the future much less a teenager. Once they no longer work there  anymore, the skill is useless unless they still plan on working in the same type of job. There are a couple of things that can be learned from a fast food job that might help with other jobs the future. If you’ve ever been to a McDonald’s or any other fast food restaurant and had a bad worker serving you, you might have gotten a little annoyed. Work ethic is very important at a fast food place or any workplace for that matter. In other jobs, if you are not quick and efficient, you might not make it very far in your work. Also, workers learn how to work with different types of people this helps them in later experiences in a work force. Getting an impatient customer is a good example, when presented with a problem like this it helps prepare you for other situations like it in the future. This is not always easy but will serve as great experience for jobs in the future. Lastly, Etzioni explains that working doesn’t teach teens how to manage their money. This however is where I disagree, the best thing about having a job as a teen is that you learn the value of a dollar from your own mistakes. Having money and working for that money helps teens to understand that money isn’t free and shouldn’t be wasted. When teenagers want to buy something they’ll simply go buy it only to find later that they could have gotten it at half price had they waited on a sale. Also teens will try to rent things they want from â€Å"pay later† businesses like rent a center instead of buying it when they have the money to do so just to learn that not only is it more expensive this way but if they miss a payment the rightful owners could repossess it at any time. Often times this could lead to debt, but if they are lucky their parents might help them out. â€Å"Students who worked at least 25 hours per week while in school, their unemployment rate four years later was half of the seniors who did work.† This means that most of those that began in fast food jobs stayed in that area of work or simply became unemployed. There are plenty of pros and cons to working at an early age, while it could interfere with school it can also help teens develop a good work ethic and learn from their mistakes. If they don’t get the chance to make these mistakes before they move away, the consequences could be alot more devastating. The question the author wants the reader to consider in all this is, can the risk worth the reward?

Business plant of E T Enterprise

Business plant of E T Enterprise E.T Enterprise is a partnership which manufactures traditional cake , bahulu. This company is established on Jun 2008 and commenced on July 2008. This partnership costs RM 323,857.00 which mostly the amount is contributed by the six partners and the rest being financed by loan from bank. The location of this company are at the Meru and it is a base to produce the bahulu because it is near to the raw material and labour sources which is the village people. The target market consists of the population in Shah Alam and Klang area. Theres no restriction in terms of the age group of the target market for its bahulu as bahulu can be enjoyed by many , regardless of ethnicity and social background. From our survey , the estimated size of our market is approximately RM1, 379,413. There are 3 main competitors that sell bahulu in Shah Alam Kelang which consist of J.K. Enterprise , S.U. Enterpise and S.A. Enterpise. The types of bahulu that this company offer to the customers are bahulu with cream ( strawberry , vanilla and chocolate ), cup bahulu with cream and topping , birthday bahulu and wedding cup bahulu. For each types of bahulu , this company put the price by using the cost based pricing. In order to promote the bahulu , they do sales promotion like giving bahulu sample and discounts to the customers. Hence , they advertise the bahulu in some local magazines. This company also have their own website to enable the customers to gain information about their product. The company distribute their product through retailers around Shah Alam , Klang and Meru. They estimate the sales based on the customers awareness about their product and seasonal factors like Hari Raya and wedding seasons. For operation , they apply the Just in Time concept where the entire of finish product is sent immediately to their intermediaries and final users which help them in minimize the storage cost. All production is produce based on sales forecast. This company choose Meru as the location because it fulfils the business basic needs. The suppliers are located throughout Klang and Shah Alam. PURPOSE OF BUSINESS PLAN The main purposes of this business plan are : To evaluate the project viability and growth potential. To apply for loans from bank as company capital and to know how much each shareholders need to invest. To act as a guideline or reference for the management of the proposed business. To allocate business resources effectively. To forecast the business performance for better decision making. For better understanding of in and out of the business. BACKGROUND OF THE BUSINESS Name of the business ET Enterprise Sdn Bhd Business address Lot A-2, Jalan Kemboja, Taman Meru Indah, Kg. Meru, 42200 Meru, Klang, Selangor Darul Ehsan Correspondence address Lot A-2, Jalan Kemboja, Taman Meru Indah, Kg. Meru, 42200 Meru, Klang, Selangor Darul Ehsan Telephone number 03-33925544 Form of business Patnership Main activity Manufacturing Date of business commencement 1st July 2008 Name of bank Bank Islam Bank account number 13-456-01-556634-1 Equity contribution RM 263,643 The above is the logo of this company business. The word E stands for modernization. It relates to their business where them want to introduce the bahulu to the wide global market. Furthermore , their also do some innovation to their bahulu in order to modernize it so that it can be accepted globally. Traditional stands for the type of business that thier run which is the traditional malay food , bahulu. This company choose the word traditional so that people will easily relates to their business with the traditional malay food. In their logo , they have chose two colours which are blue and red. Blue stands for innovation that they do to the bahulu in order to modernize it and to attract people to buy it. While red stands for the spirit to develop the traditional business and to introduce bahulu to global market. Hence , this comapany also include their motto in the logo so that people will actually know that they offer them with delicious , quality bahulu and they also care for the relationship that their have with the customers. BUSINESS NAMECARD Lot A-2, Jalan Kemboja, Taman Meru Indah, Kg. Meru, 42200 Meru, Klang, Selangor Darul Ehsan. No. Tel : 03-8885258 Website : www.et_enterprise.com.my LOCATION OF COMPANY This company located at Meru , Klang. THE ORGANIZATIONAL PLAN Vision To internationalize traditional cakes ( bahulu and others in the future ). Mission: To modernize traditional food. Objective: To market traditional food ( for now bahulu ) in whole Malaysia. ORGANIZATIONAL CHART MOHD.ABD.HALIM BIN SALANI (GENERAL MANAGER) MOHD EFI BIN TASNIMUDDIN (Financial Manager) ASMA BINTI RUSTAM (Operational Manager) MOHD HASHAMUDDIN BIN HASSAN (Administrative Manager) IRMAWATI BINTI ROSLAN (Marketing Manager) ADIBAH BINTI AHMAD DAUS (Direct Workers) FATIMAH BINTI HASSAN (Direct Workers) MOHD MUADZ BIN MAHMOOD (Direct Workers) NURUL ATEKAH BINTI MUHAMAD ALIAS (Asisstant Marketing Manager) JOB DESCRIPTION Position Responsibilities General manager Act as a superior of company that monitoring all activities in the company. Act as authorized person that approve the activities and financing. Have a power to control the companies. Ensure the performance of company is always good. Always care about society of employee and partner. Administration manager Help the entire department in area of administration. Determine the rate of employee and partner. Always keep the office clean. Help the General Manager. Marketing manager Find the target market for the production. Ensure all the goods are sold. Do forecast sales for the company. Find the best strategy to attract customer. Find the solution to become a winner in competition between competitors. Find the potential market for the company. Assistant marketing manager Helps the marketing manager Operation manager Find the best supplier for the company. Ensure the operational is operating wisely without problem. Ensure all the goods in a good quality. Ensure the all production is following the planning. Make sure all production is enough to support the demand from customer. Financial manager Prepare the financial statement. Ensure the company has sufficient cash to do an activity. Always find the solution to cut the cost and expenses. Workers Produce the product Ensure the factory in clean and clear after working THE MARKETING PLAN PRODUCT CONCEPT The product that this company offers to the customers is bahulu. They have done some innovation to the bahulu in order to make it look different and attractive than other ordinary bahulu. They also modernize the bahulu so that in the future it can be accepted globally. The types of bahulu that their offer to the customers are Crà ¨me Bahulu ( strawberry , vanilla and chocolate ), Cup bahulu with Crà ¨me Topping , Birthday Bahulu and Wedding Cup bahulu. Crà ¨me Bahulu is the main product which will be distributed to the retailers. While for Cup bahulu with Crà ¨me Topping , Birthday Bahulu and Wedding Cup bahulu are the types of products that their offer to the customers for ordering purposes. With these varieties of products , theis company hope that they are able to compete with other competitors and able to gain more customers. Besides that , they also ensure that our bahulu is delightful so that customers will satisfy with the taste and quality. Below are the packages that t his customer offer to the customers. a) Crà ¨me Bahulu b) Birthday Bahulu c) Wedding / engagement / other occasions i) Gift to the guest: Crà ¨me Bahulu ( 1 box contains 3 bahulu inside ) ii) Cupbahulu with Crà ¨me Topping iii) Wedding Cup bahulu TARGET MARKET Since the factory is located in Meru , Klang and its also near to Shah Alam , target market would be the customers in Klang and Shah Alam. Most people are already familiar with bahulu as one of Malay traditional cakes which are served during Hari Raya and are enjoyed by many. Therefore this company bahulu and cup bahulu can also be enjoyed by all age groups. It means that , in term of demographic segmentation ,their focusing on customers from all age groups who live in Klang and Shah Alam area. Since they also accept customized orders for certain occasions such as birthdays and weddings , they give a bit more focus on those in the age group of 1 35 years old as they are at the age where they like to have birthday celebrations with their group of friends and families as well as getting married. This is where they will focus to sell the birthday and wedding cup bahulu. Besides that , they also segment our market into separate psychographic profiles. Since the bahulu and cupbahulu are modernized version of the traditional bahulu , they seek to first capture the interest of those who are adventurous and love to try out new things besides being food enthusiasts. This company hope that through them , it could reach out to other more conservative customers by recommending our delicious and unique bahulu and cup bahulu to others. MARKET SIZE Market size is the total potential purchase that is expected from the target market. According to a July 2006 census , the population of Shah Alam stood at more than about 580,000 while Klang population stood at 683,000 which make the total population amounts to 1,263,000. This company estimated that 50% of the total population eat bahulu. Therefore , 50% x 1,263,000 = 631,500 Among the 631,500 who eat bahulu , their estimated that 39.5% of them would pick bahulu as their favourite snacks or deserts and thus eat more bahulu than others. Therefore : 39.5% x 631,500 = 250,000 From this 250,000 people , the estimated percentage of those who are more adventurous and would like to try the modernized version of bahulu is 25%. Therefore : 25% x 250,000 = 62,500 To conclude , from the total resident of 1,263,000 in Shah Alam and Klang, 62,500 people would be interested to buy modernized bahulu. After determining the market size , they calculate the estimated value of the market size. Usually the bahulu are sold in packets of 10 or 20 per packet. From the survey conducted , they found out the average price for a packet of bahulu is around RM 6.00. The survey was conducted by comparing the prices of the packets of bahulu which are sold by various manufacturers. Therefore the value of the estimated market size is: 62,500 x RM 6.00 = RM 375,000 STRENGTH OF THE COMPANY They could reach both the customers in Shah Alam and Klang with the help of the distributors. This company offer more varieties of bahulu and its safe to say that this coampany among the first company to invent cup bahulu. They strategically located near them raw materials and source of labours which enabled them to minimize the cost of production. MARKETING STRATEGIES The next step in marketing plan is marketing strategies. There are four key variables of marketing strategies which are product , price , promotion and place. This company realize that marketing strategies will give big impact to the companys sales. Therefore , they have developed specific strategies for each factor of the marketing strategies. PRODUCT As stated before in the product concept , this company offer several products to the customers which are Crà ¨me Bahulu , Cupbahulu with Crà ¨me Topping , Birthday Bahulu and Wedding Cup bahulu. With the motto quality , delicious and relation , they are not only focusing on the taste of the bahulu , but also care about the quality of their bahulu. In order to attract customers to buy the product , this company have design the bahulu with different design according to the types of order. Besides that , they packing the product with clear colorful plastic for those products that will be distribute to the retailers shops. The purpose is to allow customers to see the product clearly. While for ordering packages , the packing are in colorful box and ribbon so that it will look more special , simple yet beautiful. PRICE Basically , this company use cost based pricing to put price on the product. For different types of bahulu , they put different price for it. This is because the amount of material used for different types of bahulu is different from one another. Besides that , they also consider the quality and the preparation steps of the bahulu before putting the price. Below are the price for 1 unit of bahulu and the selling prices of our products. Price per unit: RM 0.27 + ( 45% x RM 0.27 ) = RM 0.40 / unit Therefore , the price for 1 packet of bahulu which consists of 10 units bahulu will be : RM 0.40 x 10 = RM 4.00 Selling prices : Bahulu with cream ( for distribution to the retailers ) : RM 4.00 per packet ( 10 units ). : RM 8.00 per packet (20 units ). 2. Orders : Birthday bahulu RM30.00 pe r set Bahulu with cream ( gift to the wedding quest ) RM 1.50 per box Cup bahulu with cream and topping RM 1.00 per unit Wedding cupbahulu RM 360.00 per set PROMOTION Like many other businesses , they also use few types of promotion tools in order to accomplish the sales promotion objectives. This company use advertising in magazines to promote their bahulu. They also choose to advertise the bahulu in magazine like Rasa because this magazine has its own readers who are interested to know about new foods. Besides that , they also have a own website. The purpose of this website is not only to promote the bahulu , but also to get feed back or any new ideas from the customers in order to improve the bahulu. Moreover , this website is also use to introduce new kind of bahulu to the customers. This website will make the customers closer to our product because it is easy to access and customers will easily get information about our bahulu. Other than that , they also do sales promotion like giving bahulu sampling and discounts. This company supply their bahulu sampling to the retailers at Kompleks PKNS and Shah Alam Mall , Shah Alam because at shopping mall people usually are interested in testing food and they tend to buy the food if it tastes delicious. For discounts , they only give discounts for order bahulu. For example , if a customer buys cup bahulu with Crà ¨me Topping for more than 1000 units , then , 10% discounts will be given out of the total price. Lastly , the sales team also do personal selling by communicate face to face with the customers and explain to them the types of bahulu that their offer. Not only that , they also give pamphlet and name card to the customers so that easy for them to contact with them for detail information about their bahulu. PLACE The factory and office are located at Meru which is near to the town and city like Klang and Shah Alam. Therefore , it will make them easier to promote the product to more wide market including the town people. Besides that , this location is strategic because it is near to the raw material and labour source which is the village people. This company also realizes that distribution strategies are important as it is one of the factors that will contribute to whether the product can be sold effectively or not. To distribute the product , they use two types of distribution strategies which are : Manufacturer retailer consumer Manufacturer consumer For distribution that use retailers , they choose four places to sell their bahulu which are Klang ( Pasar Jawa ) , Meru and Shah Alam ( Kompleks PKNS and Shah Alam Mall ). For all the retailers , this comapany agrees to pay them some commission every month. They use retailers to help them to distribute the bahulu in certain places. By using this way , this company could save some cost from renting a shop to sell the bahulu at every place that we want. For direct distribution to the customers , they use this kind of distribution when receive orders from customers. This company will deliver the orders to the customers and no transportation cost is charge for area around Klang , Meru and Shah Alam. But if the delivery is outside from these areas , transportation cost will be charged.

Causes and Treatments for Dyslexia: Overview of Theories

Causes and Treatments for Dyslexia: Overview of Theories A common definition of dyslexia states it is a specific difficulty in gaining literacy skills that occurs in people who otherwise appear to be developing normally (Snowling, 1987). It is thought to occur in between 3% and 10% of the population (Habib, 2000). Methods of treating and managing dyslexia have been largely influenced by theories about its aetiology. Three different types of explanations are examined here: the behavioural, the cognitive and the biological. Each of these suggests a contrasting approach to treatment. The cognitive approach to dyslexia can be seen in the phonological theory. This has one of the longest pedigrees amongst explanations for dyslexia and it suggests a deficit in working memory (Bradley Bryant, 1978). Specifically, this theory suggests that part of the short-term memory the phonological loop has a deficit causing dyslexics to have difficulties representing, storing and retrieving the sounds of speech. In order to learn to read, the theory argues, it is necessary to make connections between phonemes (the units of sounds that make up words) and graphemes (the units of letters that make up words). Problems in making this connection will tend to result in reading deficits. This cognitive explanation clearly suggests that strengthening the link between graphemes and phonemes will help those with dyslexia (Lyytinen, Erskine, Aro Richardson, 2007). Consequently there are a huge range of different interventions focussed on encouraging the learning of these connections. Ehri et al. (2001), reviewing these approaches, found they generally fall into three categories of interventions. The first are designed to break down the sounds in a word after it has been learnt. The second category are designed to help build up a word from its component sounds. The third take a more whole-language approach. When compared to other forms of intervention those based on phonics instruction, according to this meta-analysis, provide the best outcome for children. Despite this, other interventions are frequently recommended for those with dyslexia these stem from different explanations. One example of a more biological, rather than cognitive approach to dyslexia suggests the source of reading difficulties in this condition is related to deficiencies in the visual system (Lovegrove, Bowling, Badcock Blackwood, 1980). Specifically, this theory is based on findings about two particular visual pathways in the brain: the magnocellular and parvocellular. It is thought that it is the magnocellular pathway that is deficient (Stein Walsh, 1997). This is then thought to cause a variety of visual problems such as unstable eye fixations, poor vergence and visual crowding. It has been argued by Whiteley Smith (2001) that around half of those with dyslexia suffer from eye strain and distortion of text. A treatment for dyslexia suggested by the magnocellular theory is the use of coloured lenses. Irlen (1997) argues that the use of blue filters slows down the functioning of the faster parvocellular pathway, thereby stabilising the speed more in line with the slower magnocellular pathway. Early research such as that carried out by Jeaanes et al. (1997) found these overlays were preferred by children, although later research suggested this was a result of the placebo effect. Attempts to correct for these methodological problems have proved difficult with, for example, Robinson Foreman (1999) finding little support for the coloured lens approach specifically helping those with dyslexia. Along with cognitive and biological explanations for dyslexia have come those which focus on primarily behavioural causes. These can include a wide variety of different sources such as generally poor teaching, a poor relationship with a teacher or a home life that is disturbed (Morton Frith, 1995). Ridsdale (2004) has pointed out the connection between dyslexia and low self-esteem, behavioural difficulties, withdrawal and depression. Behavioural approaches to treatment, then, can aim to raise self esteem which can include changing goal orientations, giving praise, increasing the levels at which others provide support and so on. Metacognitive approaches help to provide ways of thinking about thinking this means teaching those with dyslexia to be able to monitor their thinking processes. Some of these behavioural interventions have been evaluated. Steinhausen and Metzke (2001), for example, found that peer group support could help those with behavioural difficulties. In conclusion, there a variety of cognitive, biological and behavioural explanations for dyslexia, each of which has different associated treatment or management options. In general each of the explanations explains some of the evidence from dyslexia but none of them explain all of it. This suggests that either theories are as yet incomplete, or there are methodological problems with the evaluations or there are different types of dyslexia to be explained. In practical terms, however, support and treatment for those with dyslexia often uses a multi-modal approach on the basis this is more likely to prove beneficial. References Bradley, L., Bryant, P. E. (1978) Difficulties in auditory organisation as a possible cause of reading backwardness. Nature, 271, 746-7. Ehri, L. C., Nunes, S. R., Willows, D. M., Schuster, B. V., Yaghoub-Zadeh, Z., Shanahan, T. (2001). Phonemic Awareness Instruction Helps Children Learn to Read: Evidence from the National Reading Panels Meta-Analysis. Reading Research Quarterly, 36(3), 250-287. Habib, M. (2000) The neurological basis of developmental dyslexia: an overview and working hypothesis. Brain, 123, 2373-2399. Irlen, H. (1997) Reading problems and Irlen coloured lenses. Dyslexia Review, Spring, 4-7. Jeanes, R., Busby, A., Martin, J., Lewis, E., Stevenson, N., Pointon, D., Wilkins A.J. (1997). Prolonged use of coloured overlays for classroom reading. British Journal of Psychology, 88, 531-548. Lovegrove, W.J., Bowling, A., Badcock, B., Blackwood, M. (1980) Specific reading disability: differences in contrast sensitivity as a function of spatial frequency. Science, 210, 439-40. Lyytinen, H., Erskine, J., Aro, M., Richardson, U., (2007) Reading and reading disorders. In: E. Hoff, M. Shatz, (Eds.). Blackwell Handbook of Language Development. London: Blackwell. Morton, J., Frith, U. (1995) Causal modelling: a structural approach to developmental psychopathology. In: D. Cicchetti, D. J. Cohen, (Eds.). Developmental psychopathology. Vol. 1, Theory and methods. London: Wiley. Ridsdale, J. (2004) Dyslexia and self-esteem. In: M. Turner, J. P. Rack (Eds.). The Study of Dyslexia. London: Kluwer Academic/Plenum Publishers. Robinson, G. L., Foreman, P. J. (1999). Scotopic sensitivity/Irlen syndrome and the use of coloured filters: A long-term placebo controlled and masked study of reading achievement and perception of ability. Perceptual and Motor Skills, 89, 83-113 Snowling, M. J. (1987). Dyslexia: A Cognitive Developmental Perspective. London: Blackwell. Stein, J., Walsh, V. (1997) To see but not to read: the magnocellular theory of dyslexia. Trends in Neuroscience 20, 147-52. Steinhausen, H.C., Metzke, C.W. (2001). Risk, Compensatory, Vulnerability, and Protective Factors Influencing Mental Health in Adolescence. Journal of Youth and Adolescence, 30(3), 259-280. Whiteley, H. E., Smith, C. D. (2001) The use of tinted lenses to alleviate reading difficulties. Journal of Research in Reading, 24(1) 30-40.

The Cobb-Douglas Production Function for South Africa Essay -- South A

Introduction For every firm to produce goods it needs inputs such as capital and labour. Mankiw (2005) refers to capital set of tools that workers use in the process of production e.g. Machineries such as computers whereas labour refers to the hours that employee invest working. Production function refers to the output of a firm, an industry or an entire economy for all combination of inputs (Banaeian and Zangeneh, 2001).Economists use production function to precise the relationship between labour and capital and according to Mankiw (2005). Production functions reveal the available technology for transforming labour and capital into output. Tang (2008) highlighted the fact that theory of productivity was proposed by Knut Wicksell in 1851 which contributed a lot towards the works of Charles Cobb and Paul Douglas. Cobb-Douglas production function was developed by Cobb and Douglas in 1928 which is a fundamental function even now in both Macroeconomics and Microeconomics. The Cobb-Douglas production function is normally utilized by economists in the direction of explaining the correlation between contributions of resources involved in production such as labour, capital and technology.Cobb-Douglas production function and constant elasticity of substitution functions are playing a significant role for analysis in economics. Cobb-Douglas production function is still universally used toward the analysis of productivity and growth (Felipe and Adams, 2005). Felipe and Adam accepted as true that Paul Douglas is one of the economists who deserved a Novel Price for his marvelous works. Cobb and Douglas suggested that elasticity of substitution between capital and labour should be constant or equals to one even though they did not specify ... ....worldbank.gov. (2011). Data on Gross Domestic Product and Total employment of South Africa. World Bank. http://www.southafricanreservebank.co.za. (2011). Data on Fixed Capital Stock of South Africa. South African Reserve Bank Mankiw, NG. (1995). â€Å"The Growth of the Nations†. Brookings paper of economics activities. pp 275-326 Mankiw, NG. (2005). Macroeconomics, International edition. Worth Publishers: New York Mankiw, N.G (2013) Principle of Macroeconomics 7th edition. Congage Learning: United States of America Romer, P.M. (1986). Increasing returns and long run growth. Journal of political economy Vol 94. Pp 1002-37 Romer, P.M. (1990). Capital, Labour and productivity. Journal of political economy Vol. 98, No 5: university of Chicago. Pp 339341 Solow, R.M (1956). A contribution to the theory of economic growth. Quarterly Journal of Economics. Pp 65-94

Claude Monet: Grainstack (Sunset) Essays -- essays papers

Claude Monet: Grainstack (Sunset) Claude Monet's Grainstack (Sunset) is the painting I chose from the Boston Museum of Fine Arts. Monet was an impressionist painter in France, and did most of his work at his home at Giverny. Impressionism got its name from a painting that Monet painted, Impression Sunrise. Impressionist paintings are put into a category based on characteristics such as light that draws attention to objects, rough textures, and visual pleasure that the viewer receives upon looking at the paintings. Impressionist paintings are art for arts sake and focus on leisure and nature. These paintings are generally the most well known and popular paintings because of their attractive appearance. The Grainstack (Sunset) was painted between 1890 and 1891, and is a part of Monet?s first true series paintings. During the time of this series was painted, there was a lot of unrest going on in Europe. Many of the major cities were experiencing industrial growth, and it was causing the people to suffer from a magnitude of social problems. There were high rates of suicide, and anarchist groups. Over the years to follow, 1889 to 1894, there were at least 600 strikes involving 120,000 workers. There were bombings, raids, and wide spread fear across the country. It was during this time period that Monet was going to establish himself as one of the major painters of the country. As the viewer looks at this painting, they are taken into a rural scene. You notice first the grainstack as the major object in the painting. As you move around the painting, there are many striking areas of light. The sunset causes a brilliant display of colors around the scene. The sky is fading in the background as the sun sunsets. There is a small amount of blue still hanging in the sky, and under that a large portion of a yellow hue from the sun setting. As the suns sets further it cause a pink color above the land. The sunset has cause the grainstacks color to darken. You can see that the light left in the scene is on the other side of the stack. There is a shadow cast of the back side, making the stacks top dark brown, and the bottom a dark red. The rural scene in the Grainstack (Sunset), as well as the other grainstacks in his series paintings, all basically share many of the same characteristics. The haystacks are never overwhelmed by light. As in the Grainstac... ...ainting and finding out what is behind it makes the work a lot more interesting. Monet?s grainstacks have not only taught me about him as a painter and why he painted as he did, but also about France and what was going on during this period. His works are a beautiful representation of what life was like, and what Monet was experiencing right in his own backyard. Bibliography Hayes Tucker, Paul. Monet in the 90?s: Series Paintings. Boston Museum of Fine Arts; New Haven: Yale University Press, 1989. Hayes Tucker, Paul. Monet in the Twentieth Century. Boston Museum of Fine Arts; New Haven: Yale University Press, 1998. Frascina, Francis. Modernity and Modernism: French Painting in the Nineteenth Century. New Haven: Yale University Press, 1993. Gerdts, William H. Monet?s Giverny: An Impressionists Colony. New York: Abbeville Press, 1993. Copplestone, Trewin. The History and Techniques of the Great Masters: Monet. New Jersey: Chartwell Books, 1987. Tomkins, Calvin. ?Monet?s Illusion.? Vanity Fair. July 1995, Vol. 58 Issue 7: pg. 96-102. Hurwitz, Laurie S. ?The Well Planned Spontaneity of Claude Monet.? American Artist. March 1996, Vol. 60 Issue 644: pg. 56-64. Claude Monet: Grainstack (Sunset) Essays -- essays papers Claude Monet: Grainstack (Sunset) Claude Monet's Grainstack (Sunset) is the painting I chose from the Boston Museum of Fine Arts. Monet was an impressionist painter in France, and did most of his work at his home at Giverny. Impressionism got its name from a painting that Monet painted, Impression Sunrise. Impressionist paintings are put into a category based on characteristics such as light that draws attention to objects, rough textures, and visual pleasure that the viewer receives upon looking at the paintings. Impressionist paintings are art for arts sake and focus on leisure and nature. These paintings are generally the most well known and popular paintings because of their attractive appearance. The Grainstack (Sunset) was painted between 1890 and 1891, and is a part of Monet?s first true series paintings. During the time of this series was painted, there was a lot of unrest going on in Europe. Many of the major cities were experiencing industrial growth, and it was causing the people to suffer from a magnitude of social problems. There were high rates of suicide, and anarchist groups. Over the years to follow, 1889 to 1894, there were at least 600 strikes involving 120,000 workers. There were bombings, raids, and wide spread fear across the country. It was during this time period that Monet was going to establish himself as one of the major painters of the country. As the viewer looks at this painting, they are taken into a rural scene. You notice first the grainstack as the major object in the painting. As you move around the painting, there are many striking areas of light. The sunset causes a brilliant display of colors around the scene. The sky is fading in the background as the sun sunsets. There is a small amount of blue still hanging in the sky, and under that a large portion of a yellow hue from the sun setting. As the suns sets further it cause a pink color above the land. The sunset has cause the grainstacks color to darken. You can see that the light left in the scene is on the other side of the stack. There is a shadow cast of the back side, making the stacks top dark brown, and the bottom a dark red. The rural scene in the Grainstack (Sunset), as well as the other grainstacks in his series paintings, all basically share many of the same characteristics. The haystacks are never overwhelmed by light. As in the Grainstac... ...ainting and finding out what is behind it makes the work a lot more interesting. Monet?s grainstacks have not only taught me about him as a painter and why he painted as he did, but also about France and what was going on during this period. His works are a beautiful representation of what life was like, and what Monet was experiencing right in his own backyard. Bibliography Hayes Tucker, Paul. Monet in the 90?s: Series Paintings. Boston Museum of Fine Arts; New Haven: Yale University Press, 1989. Hayes Tucker, Paul. Monet in the Twentieth Century. Boston Museum of Fine Arts; New Haven: Yale University Press, 1998. Frascina, Francis. Modernity and Modernism: French Painting in the Nineteenth Century. New Haven: Yale University Press, 1993. Gerdts, William H. Monet?s Giverny: An Impressionists Colony. New York: Abbeville Press, 1993. Copplestone, Trewin. The History and Techniques of the Great Masters: Monet. New Jersey: Chartwell Books, 1987. Tomkins, Calvin. ?Monet?s Illusion.? Vanity Fair. July 1995, Vol. 58 Issue 7: pg. 96-102. Hurwitz, Laurie S. ?The Well Planned Spontaneity of Claude Monet.? American Artist. March 1996, Vol. 60 Issue 644: pg. 56-64.

Stop, Think, and Listen Before Speaking Essay example -- essays resear

Stop, Think, and Listen Before Speaking When people speak before thinking or even listening to what is being said, the breakdown of communication can happen rapidly. Poor listening habits can negatively affect business and personal relationships. Here is a situation where poor listening habits and poor thinking skills had a negative impact and hindered the communications between a leader of a Family Readiness Group (FRG) and the FRG members. In July of 2003, 1/87 Infantry Battalion deployed to combat in Afghanistan. The deployment was to be only six months long, and the soldiers would be rejoined with their family members shortly after the New Year started. The family members that were left behind formed a FRG to assist families during the deployment. Deborah, being the most senior wife in the section was, made the section FRG leader, which means her duties were to keep the FRG members informed and up-to-date on the situation of the deployed soldiers. However, Deborah worked a fulltime job and had a family of her own to care for; Deborah attended all the battalion FRG meetings. Deborah also called, informed, and kept all her members up-to-date of the incoming information that was being released at the battalion FRG meetings. Deborah would also pass on information to the members of her section’s FRG that was given to her by her husband; Deborah was doing her best to ease the minds of the family members that were le ft behind to run the house and carry on with daily life. At the time, it was late November and the Battalion was scheduled to return home in six weeks. Thanksgiving was only two days away, Christmas was just around the corner a feeling of hope and joy was in the air. Then, in the middle of the night, Deborah’s phone rang; Deborah’s husband was calling; she could tell from his voice that something was wrong. Through a cracked voice, Deborah’s husband informed her that he had just received word that the Battalion would be staying in Afghanistan for another four to six months. He asked Deborah if she could call just the section’s wives and as tactfully as she could, inform the wives. He also asked Deborah to tell the wives that the information being passed was not being formally released as of yet that he just wanted to give the wives a forewarning so that they were not blindsided when the extension was officially released. As soon as Deborah hung u... ...ully to what was being said to them. When Deborah called the section wives and informed them that even though the information was not official, she felt that this was her duty to give the wives in her section a forewarning that the Battalion’s deployment to Afghanistan would be extended another four to six months. The wives should have listened to what was being said and prepared themselves for when the information was officially released; instead they became emotional and made the situation spin out of control and hurt Deborah, the one person that was looking out for the section’s wives best interests. In conclusion, the entire situation could have been avoided two different ways. The first way the situation could have been avoided; was if the wives that called crying to the Commander’s wife would have listened closer to what Deborah was informing them of, even though what she was saying was not what they wanted to hear. The second way the situation could have been avoided; was if Deborah would have kept the information that she had received from her husband concerning the Battalion being extended in Afghanistan to herself, and waited for the official release from the Battalion.

Different Types of Business Information and Their Sources Essay

Merseytravel uses a lot of different communications to communicate with people, which includes; verbal, written, on-screen, multimedia and web-based communication. Using these five different types of communications, Merseytravel can communicate with other people using different ways to communicate which includes technology and face-to-face. Verbal Communication in Merseytravel Verbal communication in Merseytravel can be used several ways, like advisory panels, telephone or face-to-face to verbal communicate. Verbal communication is very important for the reason being that you are dealing with a variety of people through out the day. In some cases you may deal with people who have different culture, ages and with different levels of experience. An important verbal communication that Merseytravel use frequently is; Advisory panels. Advisory panels are used by Merseytravel which acts as meetings where each of the five district councils come together and have a verbal meeting which includes; Knowsley, Liverpool, St Helens, Sefton and Wirral. Meetings of the advisory panels are held on a quarterly basis, which in the meeting include verbal communication about how Merseytravel can improve. The main objective of the advisory panels is when verbal communicating to each other they can update each others knowledge, like how their markets are developing, what the eco nomy is doing and what new laws are being passed that might affect the way they operate. The source of the verbal communication is Merseytravels meeting room where the advisory panels take place. The reason why advisory panels take place is so Merseytravel can get together and discuss on how to improve them-selves. Advantages of verbal communication: It’s easier to communicate verbally than any other way because you get to understand every detail that is being spoken by the other person. In Merseytravel customers communicate with the staff members this is an advantage because they get to ask questions if they don’t understand the instructions clearly. Disadvantages of verbal communication A disadvantage for this type if communication in Merseytravel is when a language barrier occurs, if one person does not understand the other due to the fact that he or she does not speak English or does not cope with the accent so that will cause a poor communication between the staff member and the customer like on the ferry service etc. Overall, verbal communication is important in Merseytravel as they can get together like in their advisory panels and discuss to each other about Merseytravel and how they can improve etc, which using verbal communication, it easy to get information across to each other than using of communications like web-based. Verbal communication in Merseytravel is internal as the advisory panels are just to do with Merseytravel but other verbal communication in Merseytravel is external when a customer wants to be a stakeholder. Web-based communication in Merseytravel Web-based communication is communication over the web. Web-based communication includes E-mail, Train alerts and bus alerts etc. Web-based applications are used on Merseytravels website which includes the train alerts etc. Web-based communication is good because people can access the web from wherever they are now days because people have mobile broadband. Train alerts are an important web-based communication in Merseytravel. For people travelling around all the time, web-based communication can be important to them. For example, if the person is out travelling and wants to see that the trains are running fine, then they can access web-based communication by going on Merseytravels website and clicking on the hyperlink on the side leading to the train alerts and can find out the information they wanted to know all using web-based communication. The source of web-based communication is a hyperlink from the side of Merseytravels website, called: ‘Train alerts’. The reason why Merseytravel have a hyperlink to ‘Train alerts’ is because people can check the train alerts if they are outdoors and need to get a train somewhere and so can easily access train alerts and check to see if the train they need is running fine and on time. Advantages of web-based communication The public can access Merseytravels web-based information wherever they are to find out on Merseytravels latest information like, get up to date on the latest train and bus alerts etc. Disadvantages of web-based communication: Not everyone can access the web because they may not have broadband, therefore cannot get the latest news on Merseytravel etc. Overall, Web-based communication is a good way to communicate to the public as a lot of people can access the web wherever they are and can get update on Merseytravel’s latest information wherever they are which is very mobile, although people who don’t have the access to the web cannot access this information which is a disadvantage to Merseytravel. Written communication in Merseytravel Written communication in Merseytravel can be used several ways like giving out surveys and leaflets to the customers. Written communication can be just as important as verbal or non-verbal communication. You can’t take back what you say, but you also can’t take back what you write. People ten thousand miles away from me right now may also be reading this very thing I’m reading about the Merseytravel leaflet, so written communication in Merseytravel is very mobile and people far away can read it. Merseytravel uses written communication when researching community views. Merseytravel wants new passengers and wants to promote their services to the public and so frequent passenger surveys are provided to the customers which are written communication and the customer filling out the survey can put their feedback on it in written communication so Merseytravel can improve. The source of these surveys may be given out to passengers on the train to get the customers feedbacks on how Merseytravels train are operating to see if they need improving etc. The reason why the surveys are giving out on the trains is because Merseytravel want the customer’s feedback on what they feel about their trains and since they are on the train they are more likely to get better feedback than if Merseytravel was to ask people to fill in a survey about their trains who where just walking in the town centre. Advantages of written communication †¢ Written communication helps in laying down apparent principles, policies and rules for running of an organization. †¢ It is a permanent means of communication. Thus, it is useful where record maintenance is required. †¢ It assists in proper delegation of responsibilities. While in case of oral communication, it is impossible to fix and delegate responsibilities on the grounds of speech as it can be taken back by the speaker or he may refuse to acknowledge. †¢ Written communication is more precise and explicit. Disadvantages of written communication †¢ Written communication does not save upon the costs. It costs huge in terms of stationery and the manpower employed in writing/typing and delivering letters. †¢ Written communication is time-consuming as the feedback is not immediate. The encoding and sending of message takes time. †¢ Effective written communication requires great skills and competencies in language and vocabulary use. Poor writing skills and quality have a negative impact on organization’s reputation. Multimedia communication in Merseytravel Multimedia communication in Merseytravel is used on their website a lot. On promotions and attractions on Merseytravels website they have are attractions around Merseyside, and if you click on one like the ‘u-boat story’ it shows a multimedia context. When you click on the ‘u-boat story’ a presentation slide comes up and flicks through all pictures of the ‘u-boat story’. This presentation slide communicates to the public through pictures which is a multimedia way of communication and can give the public a good insight to what the’ u-boat story’ is about by just viewing the pictures. The source of this information is on Merseytravels website there is a link to promotions and attractions and then a link to the ‘u-boat story’. The reason why the u-boat story is on merseytravels website is because people who tend to use their website will be tourist wanting to find out how they can travel somewhere and so having promotions and attractions on their website, will encourage them to click on it and find out about local attractions and by merseytravel allowing the u-boat story to be a multimedia communication, people on the website viewing it can get a good feel of what it is like which will encourage them to go see it more than if it was just written communication as it would seem boring and you would not know what it would be like. Advantages of multimedia communication in Merseytravel †¢ Enhancement of Text Only Messages: Multimedia enhances text only presentations by adding interesting sounds and compelling visuals. †¢ Improves over Traditional Audio-Video Presentations: Audiences are more attentive to multimedia messages than traditional presentations done with slides or overhead transparencies. †¢ Gains and Holds Attention: People are more interested in multimedia messages which combine the elements of text, audio, graphics and video. Disadvantages of multimedia communication †¢ Expensive †¢ Not always easy to configure †¢ Requires special hardware †¢ Not always compatible Overall Multimedia communication in my opinion is a very good way to communicate, because people like to watch presentations and videos as it is a lot more interesting than verbal communication where you just listen to someone speak or written communication where you just read as it is very boring and so multimedia communication will make people watch it as it’s more interesting. On-screen communication in Merseytravel On-screen communication involves communicating from a screen, like a TV, computer screen etc. In Merseytravel there are several ways they communicate using on-screen communication. When standing on the platform at the train station, there is a screen on the platform which is on-screen communication as on the screen it tells you the train times, therefore it is communicating to you through on-screen information because your are getting the train times from the screen. The source of this on-screen information will be on the train station platform where the public can see what the train times are when waiting for the train. The reason why there are train times on the platform is so the public can see when waiting for the train how long they have until the train comes. The train times are on-screen because they can easily be updated electronically for the wait time of the train. Advantages of on-screen communication †¢ A large number of people can watch the presentation for example, and receive information from it. †¢ Can easily be updated †¢ The text can be easily understood because it’s electronic Disadvantages of on-screen communication †¢ May not work if there is a power-cut etc. †¢ You will have to keep referring back to the source to find out the information rather than a beneficial paper based copy for you personal viewing. Going back to the screen may prove time consuming. Overall on-screen information is a good way to communicate in my opinion because it can easily be updated and easily understood and will be more reliable than a piece of paper with the times on as the on-screen information can easily be updates if the train times get delayed etc.