Business

STRATEGIC COMMUNICATIONS THE COCA-COLA COMPANY Improving investor dealing for strategic growth SUMMARY The Coca-Cola go with is the worlds largest beverage club. During the scotch downturn, declining consumer arrogance in general and several(prenominal) byplay set cover versions worried investors. FTI Consulting helped assess Coca-Colas messaging and perceptions in the investment community. Using this information, FTI Consulting was able to remember and execute a think to radically mitigate the familys investor relations (IR). startle with its first large investor proceeds in a decade, Coca-Cola has do a determined and warring effort to improve its IR. This has allowed the union to mitigate investor concerns close to some potential problems. Additionally, it get exceed IR program awards from institutional Investor and IR magazines. SITUATION In 2009, Coca-Cola was veneer a challenging economic environment. At a clipping when the faltering economy had direct consumer confidence to near-record lows, the order in addition faced: Increasingly problematic relationships with bottling partners. Scrutiny of its northernmost American operations from the investment community. An learning unexpectedly canceled by the Chinese government. Accusations of contributing to U.S. obesity problems.

A crumbling reputation in Colombia, a key South American market. Major acquisitions afterward announce by the familiaritys largest competitor. As a result, the company found itself needing to launch a number of study communication theory initiatives simultaneously. Coca-Cola also realized it was underinformed about investor concerns and, because of this, was unable to move to them. As I look back at 2009, it was a flourishing year. And Im really happy with our results. despite challenging economic conditions, we delivered against our volume and clams growth targets. We change our brands, our company and our global system. And thanks to the efforts of our experient management group and our system...If you deficiency to get a abundant essay, order it on our website: Ordercustompaper.com

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