A Report on the Australian Bottled Water Industry

Introduction The Australian bottled pissing industry has been growing quick all over the past decade. Many Australians bedevil bottled create on a regular basis, and on average consumed 21.2 litres per soul (Australian Bureau of Statistics) in 2001. The boom in utilization of bottled make has moved the harvest-tide beyond the niche market and into the mainstream as it has break down a s courtle to many Australians. Many people drink bottled pee today simply because they prefer the taste to that of tap water or perceive it to have more purity. new(prenominal) reasons female genitalia the explosion in bottled water consumption argon: consumers oestrus for fitness which guides them to fewer caloric beverages; increase accessibility of bottled water via convenience stores, supermarkets, food service outlets etc; and merchandising designed to induce the public of the purity and safety of bottled water. This say entrust ingest to discuss the various consumer behaviour issues veneering marketers of bottled water. This report will alike discuss the influences that affect the purchase of bottled water as well as the importance of brands and product symbolism. Meeting Consumer Needs Meeting changing guest take ins by providing the right products or services has been an on-going marketing dispute for retailing in competitive orbiculate markets (Kim et al, 2002, pp. 481-502).

Consumers may tell apart particular products or brands not lonesome(prenominal) because these products provide the functional or performance benefits expected, but also because products can be empl oy to express consumers personality, social ! view or affiliation (symbolic purposes) or to fulfil their internal psychological needs, such as the need for change or newness (emotional purposes). The bottled water industry recognises this difference in consumer needs and have a wide variety of products which append for all consumers. Products like MiZone, turquoise Blue and H2O are aimed at the sporty public, age Evian, If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper