Discuss Using Examples, One Or Two Areas In Which Advertising And Marketing Communications Have Been Criticised For Moral And Ethical Reasons.

Introduction publicizing and grocery place conference be powerful educational way which is has ability of reaching and inspiring large audiences . Yin (1994 ) Advertisement and food market communication can not be trammel to commercial-grade purposes alone it is such powerful that it has to be to a fault restrain for public interest . Advertisement and market communication provides commission to communicate the need to buy function and goods However , with last competition being witnessed in many industries , many companies atomic number 18 tempted to invoke unethical and unmoral practices in their advertisements and merchandising advertisesCriticism of advertisement and market communicationThe issues of advertising and market communication practices are have promptly taken centre stage and many companies are kno wledgeable climax under great criticism of not spy morality and morals when carrying out advertisement and marketing communication campaign of their products Marketing experts continue to face criticism in UK concerning their marketing activities which hurt consumers . Such practices are deceptive practices , blue up prices , precarious products , high pressure selling , intended obsolescence and lamentable services to unsuspecting consumers (Ford and Richardson , 1994Deceptive practicesDeceptive practices are divided into three categories these arePricingPromotionPackagingDeceptive pricingThis implies announcing high discounts offers to consumers and threading the consumer by using false advertisement , successive visits to the stores proves that products attracting high discounts are unavailable . The retail prices of other goods are then kept unethically high prior to extending lofty discounts . open frame clothe line was accused in 1990s by a follow of customers for practicing this unethical advertisement pra! cticesDeceptive promotionMany marketers lure customers to their stores by dint of self-aggrandising them promises which are not reasonable , after the customers pay offs into these stores the marketers desex crisp terms regarding the scheme after the customer has do a purchase .

In addition the marketers may fake the work characteristics of the products to mislead consumers (Ford and Richardson , 1994Deceptive packagingThis involves exaggerating a product s package limit by putting them in subtle design , or by using labels which are lead , or by describing the sizing of the product in terms which are misle ading . A case in mind is the packaging of cookies which its level s of sugar were not accurately displaced on the labels (Frey , 2000Product safetyThis regards the manufacturing of faulted products because of fraternity unresponsiveness , high product complexity , as intimately as poor quality control . Many companies are wary of manufacturing poor quality items repayable to the increased consumerism and also due to regulators in UK fearing law suits as well as defile claims by consumers or other victims . However a number of cases of companies producing fault products have been noted . Brabbs (2000 ) gives an example of Audi motors UK which had to cerebrate a number of its new model due to approximately robotlike problemsConclusionThe ethical and moral issues are important in and deprecative in advertising and marketing communications of products . thither are a number of unethical practices which markets practices in to attract more than customers . However , a number o f these...If you want to get a full essay, order it o! n our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper