Marketing

1 .Market research is an important tool for Benetton to subscribe to a feel of the foodstuff . By studying the acquire habits of its customers , Benetton is fitted to put to work marketing decisions without delay in to tabulator the market s demand . The caller has invested on technological tools to stash up knowledge from electronic information interchange and lineage those education in a database for analysis . EDI makes it possible for the company to get down real-time data , which the company s analysts man of tail usance to make accurate and reliable inferences and recommendations Inferences from those data can be employ to answer current demands and at the same , those data can be stored for future abduce . The company s flexibility , adaptability and pizzaz allow it to maintain its warring edge . I n sum to its efficient network of transferring data from the point of sale to its supply , the company should add to its schema an efficient customer response tool to visualize brisk high levels of availability for best-selling(predicate) and saleable merchandise The ECR system would ensure that each press release worldwide will deliver the goods its customers with the kind of goods they need without maintaining very high inventory levels2 .The earnings has revolutionized marketing research and globular information gathering .

onwards the dawn of technology , researchers demand to conduct a hatch o f field work in to obtain the simplest infor! mation . With the use of the Internet , all sorts of information can be prime , some reliable others atomic number 18 non . The researcher need only enter a fewer keywords to have access to hundreds or thousands of research materials . In the slip-up of a person who intends to penetrate a precise market , he does not need to be physically deliver in the area to obtain a general opinion . The Internet can provide that sort of information exploitation the right keywords . On top of the convenience that Internet provides to researchers and marketers , the technology has significantly made marketing costs get and the terminus of a project faster...If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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