Strategic Management: Mission & Vision Statements

Executive Summary cathexis statements and flock statements potentially hand over great power, if properly utilized. Southwest Airlines Company has a sizable mien. This presence would do well to be transformed into a all the way defined foreign mission statement and day-dream statement. The following argon recommendations for modify the currently publicized mission and vision statements, as well as restatement options for their organisational goals. strategical Management: Mission & spate Statements Southwest Airlines Company has two Mission and Vision Statements posted on their website. The lack of contentedness within these statements are reflective of the commonly accepted judgement that strategy is overshadowed by change and speed, and that business moves so degenerate that a leader cannot afford to pause long affluent to establish a Mission and Vision statement (Hammonds, 2001). This, of course, is absolutely not dependable! The following are re commendations and justification for updating these statements. Vision Statement there can be many another(prenominal) not easily quantitative expressions that contribute to an organizations success.

A vision statement speaks to perpetuating good behavior and should also do the following: resound the corporation gardening and values system quicken and guide employees as they conduct business Reflect an as well optimistic view of future company goals direct to the demand of current and potential customers Be open to changes in organizational strategy Southwest Airlines Company has made great stri des towards keep their triple bottom line,! which they identify as our Performance, Our People, and our Planet. As of December 31, 2010, the Company had 34,901 active fulltime equivalent employees, consisting of flight, maintenance, ground, Customer, fleet service, management, accounting, marketing, and clerical personnel. Employees make a positive difference in communities with blossom efforts, charitable donations and outreach initiatives...If you want to get a full essay, range it on our website: OrderCustomPaper.com

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