Conglom Foods and change management

When a company?s leadership plans for the future, it must beat claim into account environmental factors. Conglom Foods is in dire wish of evaluating its topical position and adjust to the growing situation of what the consumer pauperisms. muted gross revenue of the past a couple of(prenominal) quarters think over a much(prenominal) larger issue. The market that the company once rule in the drink industry has declined and the more health aware consumer has emerged. With this in mind, Conglom Foods is here today to evaluate these environmental factors and realise what of necessity to be done to adjust them. Every vocation has foreign peers that perform similar functions within their professional discipline. These peers ar considered competitors and they are rival producers of goods or services (Neblett). Competition in the deglutition market, like any other market, can take if a product will sale. The need to gain the service in the consumers mind is the main g oal. Offering the customer a weft between competitors is good from a market perspective. This gives consumers choices and provides the businesses the prospect to bring forth a position. Over the past few decades there has been an ingress of larger beverage companies buying up smaller self-reliant firms. With this, these businesses have the means and prospect to manufacture more products and sire sales at a tear down price (Armstrong et al, 2005).

This leads me to just about of the measures Conglom Foods can take to press back on track. First, a healthy alternative to the mixes we already offer would be made. consort to Beverage Marketing Corpora! tion, any man, woman and child in the United States ingests 192 gallons of liquid a year (Product Variety: What the States?s Drinking). Keeping this in mind, the beverage market is a highly profitable opportunity that has not yet been capitalized on. Conglom is now... If you want to get a full essay, wander it on our website: OrderCustomPaper.com

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