'Limitations: Marketing Research Essay\r'

'Like everything else, in that respect be advantages and disadvantages or limitations in search. The imitations argon basic anyy the downside of a commercialize look into. These limitations atomic number 18 manipulated by many an(prenominal) factors such(prenominal) as the continuous change in homophile behaviours and merchandising milieu. Therefore, the culture prat be enjoymentd for a period of time. rough of the study limitations include merchandising investigate is costly, time consuming, has a trammel scope and practical value. It keister non visit consumer behaviour, neither does it realise coke% accurate results nor does it provide solutions, yet suggestion.\r\nUnfortunately marketing investigate does non cave in the accessibility of qualified or experient staff and it has a abrupt approach. In opposite words, it does not wear into account all possible problems, just single or two. The query privy be mis pulmonary tuberculosisd, reliable in fo may not be available and finally marketing managers may not use suggestions mentioned in the report. In the marketing inquiry for alternative nimble Ltd, nearly of these limitations were encountered. First is that the enquiry is time consuming. The steps to portion out a marketing query report ar serious of life and at that placefore take a cumulus of time to gather.\r\nnone of the steps should be pretermit or avoided. In prosecute the research, gathering the secondary coil data was difficult as there were especial(a) sources. Even when some information mandatory was sourced it was not in depth. The lack of information is most probably the competitors’ demeanor to protect their strategies from new market entrants looking for ideas. Time is in addition strained by the distance of time taken to stupefy receipts to the field questionnaire which delays the time needed to dismantle and state the outcomes. adjoining is that it has a limited scope.\r\nThis is where the research paper is unable to assistant businesses in solving accepted business-related problems, like consumer behaviour, income and expenditure relationships, and so on The survey for Choice officious Limited had its limitations because the distri saveion was limited to community of a concentrate age group. Therefore, the research from the exemplar does not accurately range the population. Further to a greater extent, research give the bounce be conducted to analyse consumer behaviour further the results would not be on the whole accurate because researchers would not excite responses from all members of the target market.\r\nSome sample populations may not have the expected responses in a cross subset such as a particular age group. In Choice Mobile Ltd the sample does not include any users oer the age of fifty but in the full population they make up a substantial amount. Even if marketing research is done to analyse consumer behaviour there can never be a clear prediction of consumer behaviour. The research is not accurate because consumers’ last making and buying patterns endlessly changes.\r\nTheir behaviours argon fixd by moods, affectionate factors, religious factors, family, economic factors and other factors. For example, a customer can decide to end their arrest with Bmobile and switch to Digicel and vice-versa. In the sequel of Choice Mobile Ltd, the research may reflect that there is a 50% prospect that consumers will change to their dish up but in public it may be very much more or much less depending on the influence of the factors mentioned at that point in time. Marketing research cannot give 100% accurate results.\r\nThis is primarily applicable to consumer behaviours and the marketing environment that cannot be predicted due to their changeless changes. Respondents chosen to part take in a questionnaire survey may not be interested and will adjudicate questions just to get passed it. Others may no t understand what the questions ar asking due to their puzzling structure. When this happens respondents may state wrong or not answer at all. Accuracy is overly compromised when respondents do not ring the details asked and they guess.\r\nIn secondary research this problem is face when information is outdated or comes from an unreliable source. Finally, in the research, it was make that there is a lot of non-availability of reliable data meaning people may not be sure of what they are asked in a questionnaire. delinquent to the ways in which people can interpret a question determines how they answer them. The research states that many people are post-paid customers but they use instant messaging more than internet apps such Whatsapp, etc.\r\nIf people knew what services allowed the full use of their smart retrieve capabilities, the usage percentage of Wi-Fi, EDGE, 3G and 4G would have been much higher. Post-paid customers are also users of EDGE and/or 3G/ 4G simply throu gh the leveraging of a regular package. If they were more educated about these features, the response results would have been different. Thus, if the respondents understood what the questions sincerely asked, the answers could have been different. If the questions are not 100% accurate, the results would not be either.\r\n'