Corporate analysis research paper for Marvel Entertainment Essay

Research and Discussion Topic studio a doweryment Entertainment & Media NetworksImagine time traveling inside the last few decades rase present day and asking a young male child who he looks up to the most, or who he wants to be when he grows up. Unsurprisingly, he would blurt out, Spiderman, Iron Man, or The Incredible Hulk These superheroes are l anesome(prenominal) a few of the thousands of inspirational characters Marvel Studios has workd in the last 70 years. Marvel World Wide Inc. is a media and entertainment-based companionship with an emphasis on consumer products, gaming, and film production. This commwholey was founded in 1939 by Martin Goodman who initially called Marvel, metrely merrys (Wright). In the 1940s not only did Timely nonsensicals (now Marvel) create superhero fantasies they also grow into a wider variety of stories, including horror, westerns, funny animals, mysterious crimes, war comics, jungle tales, romance, and even Bible and sport stories. This trend for genre expanding upon started to decline when the alliance noticed a huge consumer interest in their superheroes. They started to focus on turning normal misfit people into super natural creatures. Giving bank and aspiration to children, they, too, can be bugger off super. Unlike rival comics that based their superheroes on perfection, glamour, and staying within national borders. Marvels stories dealt with political issues, diversifying their savior of choice, and educating their audiences.When it comes to engine room Marvel has expanded its horizons exponentially since its first comic books in the new-fangled 1930s. For Marvel, technology in the creation of films has been the trigger for their upward mobility of success. From using flipbooks to read movement into the characters we now have the innovation of Chroma Key Compositing (green screnes) to pass off life within our icons. With this revolution artist can now create the most elaborate worlds and unlimited hi gh pace scenes. Thank goodness, or we wouldnt have a planet after all the battles in todays movies. Not only has Marvel made a complete turnaround on the way people view the clangour of superheroes and villains by means of film they have sphericalized their characters by dint of merchandise, games, and entertainment. A large expansion has recently been released at Hong Kong Disneyland announcing the step-up of The Iron Man Experience in 2016. This Marvel themed ride will be the first of many tocome into the parks. (Disney Parks Blog) Of course, in every superhero story there will forever and a day be a villain to face. In the corporate world, the villain company for Marvel is DC Comics owned by Time Warner, Inc. Time Warner Inc. is a multi-national media corporation headquartered in New York City. As of 2010, it is the largest media and entertainment conglomerate and it is gage largest conglomerate as for revenue. Time Warner is compiled of Warner Communication Inc., Time Inc. , and Turner broadcasting System Inc. This corporation excels in film, television and publishing. Time Warner Inc. owns HBO, The CW Television Network, Warner Bros, CNN, rook Rock Entertainment, DC Entertainment, etc. DC Comics is a publishing unit from DC Entertainment and does extremely well at operating the American comic book market share as well as relating media. It produces well known characters such as Superman, Batman, Wonder Woman, Green Lantern, Flash, Aquaman, legal expert League, Teen Titans and some villains including the Joker, Catwoman, Lex Luthor, etc. The Walt Disney Company strives to excel in kind of a variety of different segments. Of course, being a successful and world-wide corporation, it generally comes with tough competition. It is the largest entertainment conglomerate as far as revenues (with Time Warner Inc. as a close second place). One of the cinque segments of The Walt Disney Company includes Studio Entertainment, which through Walt Disney Studio s (formally known as The Disney Bros Cartoon Studios) the company does an excellent job by producing multiple award winning films end-to-end the decades. At the end of 2009, the Walt Disney Company purchased Marvel Entertainment for $4 billion. twain Walt Disney Studios and Marvel Studios are now working in conjunction for selling and distributing matters. Marvel Studios produces characters such as Iron Man, The Incredible Hulk, Thor, Captain America, idle Four, X-Man, Spiderman, etc. Now, if you arent a comic book superhero geek, then youre perfectly okay In certain ways, The Walt Disney Company and Time Warner Inc. are evidently similar. The Walt Disney Company foc drills on 3 main priorities technology, innovation, and globose expansion. Time Warner Inc. also focuses on these same priorities as well, although portraying these qualities through a different aspect. Both technology and innovation are displayed through various levels and different types of creativity, from both of these competitive entertainment studios. For example, different plots pass on innovation opportunities for both types ofsuper heroes. The DC Comic superhero villains dont tend to killwhereas, the Marvel Comics do. Marvel characters are ordinarily jolly simple coming from simple backgrounds. The DC characters on the other hand, usually are more detailed with different super powers and more romance characteristics. Technology comes into play when Marvel Studios tend to use more graphic and uses light science fiction when creating their films. DC Studios tends to gain a higher sci-fi storyline and image. At the moment, because Marvel Studios is a part of Disney, it makes it easier as far as global expansion goes. Currently, there is a new Marvels Iron Man attraction verbalize to be opening in 2016 at Disneyland Hong Kong. It will be an addition to the Stark Expo, which is in Tomorrowland. Because the Disney and Marvel Studios collaboration is still quite new, this is more oft en than not likely just the beginning of the Marvel Entertainment expansion. DC Comics on the other hand, has an annually comic book fan pattern (Comic-Con). for each one year, it is based in a different hosting city. In 2012, it was based in New Jersey and Comic-Con 2013, was hosted in Utah, in Salt Lake City. The next one (in 2014) will be held in California, San Diego. Sometimes there will be more than one event. Usually, there will be one within the United States and in past years, there was also a convention held in Canada and United Kingdom. As you can see, the 3 main priorities (technology, innovation, and global expansion) are lucidly very important to both Marvel Studios and DC Entertainment and their parent corporations (The Walt Disney Company and Time Warner Inc). Both competitors are changing the film and entertainment industry rapidly and it will be a mystery as to see what the future beholds.ReferncesComic-Con International San Diego. Comic-Con International San Di ego. 2013 San Diego Comic Convention, 2013. Web. 25 Oct. 2013. http//www.comic-con.org/DC Comics Welcome to DC Comics. DC Comics. Warner Bros. Entertainment Company, 2012. Web. 25 Oct. 2013. http//www.dccomics.com/Staggs, Tom. Disney Parks Blog. Marvels Iron Man coming to Hong Kong Disneyland in 2016. Disney, 08 Oct 2013. Web. 25 Oct. 2013. . Superhero Nation How to Write Superhero Novels, Comic Books and Superhero Books. Superhero Nation How to Write Superhero Novels, Comic Books andSuperhero Books. 2012. Web. 25 Oct. 2013. http//www.superheronation.com/Wright, Bradford W. (2001). Comic Book Nation The Transformation of Youth grow in America. The Johns Hopkins University Press. p. 57. ISBN 978-0-8018-6514-5.