Business Plan for a New Energy Drink Company Essay

1. Table of Contents 2. Introduction 3. Executive succinct Write this last. Its just a page or two of highlights. 4. partnership Description Legal establishment, history, start-up plans, etc. 5. Product Describe what youre betraying. Focus on node benefits. 6. Market, Sales, and Development You need to know your market, customer needs, where they are, how to reach them, etc. 7. Strategy and Implementation Be specific. Include management responsibilities with dates and bud everyows. Make sure you can report results. 8. Management Describe the organization and the key management team members.9. Goals and Strategies 10. Summary of Financials Make sure to include at the very least your projected lettuce and Loss and Cash Flow tables. 11. Conclusion Company Description Pocket Aces nada Drink Company was started in North Dakota as a minute producer, packager, and distributor of a unique zero drink. Through our inbred products, good customer relationships and catchy advertisement s we have grown to distribute our product to altogether fifty dollar bill states in the U. S. Our customers include service stations, vending machine companies, grocery stores, restaurants, and bars.We are hoping to expand to all of Australia within the next year. Company Ownership Pocket Aces verve Drink Company is a private, family owned producer and distributor of Pocket Aces Energy Drink. The owners and operators are Bruce, Terry, and Casey Willis. Company History Pocket Aces Energy Drink Company has been in business since 2006. Our company is finishing its third year of operation. The current facility was built specifically for producing, packaging and distributing the product. It is located outside of Williston, ND and provides the study with 200+ jobs. Product.Pocket Aces Energy Drink Company has five flavors of all natural cipher drinks. The original formula and four other flavors, strawberry, orange, pomegranate, and our newest hit ananas banana. Competitive Compariso n Pocket Aces Energy Drink Company has set itself aside from other energy drink companies by using only natural components and refusing to draw on ingredients taken from animals, like taurine which is taken from the tissues of many animals especially those from the sea (Common). Another aspect of Pocket Aces Energy Drink that sets us apart is our unique packaging. We use aluminum bottles with screw on lids.They are 100 percent recyclable and dont have to be consumed all at once. on that point is no other energy drink packaged like ours at this time. Market, Sales, and Development The energy drink market has many competitors. There are hundreds of brands that claim to give that needed energy boost. Pocket Aces main competitors right now are Red Bull, KMX, and Full Throttle (Comparison). The recent energy drink trend in North America has grown out of the massive popularity for Red Bull, one of the first energy drinks on the North American scene post-Jolt, from a small Thai producer, which still has about 47% of the market share (Brief).The Australian energy drink market is very standardized to the market in the United States. Although, there is one more energy drink in Australia to compete with. V is an energy drink brand produced by Frucor Beverages Ltd since August 1997. It held 53 percent of the market share in Australia in 2003 (V). Pocket Aces intends to market all of the energy drinks flavors they have by targeting college students first and thusly moving to all ages. We intend to appear as an attractive alternative to their drink of choice with our recyclable bottles, great taste, and the fact that we dont get any of our ingredients from animals.We will first approach major service station chains and then advance to vending machine companies, grocery stores, restaurants, and bars. Management team up Pocket Aces Energy Drink Company is organized into three strategic departments business and shipping, marketing and sales, and finance and administration. Bruce Willis is the CEO/President of the organization. He is in take down of the finance and administration. Bruce Willis, 54 has been an entrepreneur since he calibrated in 1969 from Minot State University, Minot ND with a degree in business management.After owning several particle accelerator/service stations around rural North Dakota, he decided to start up his own business developing a new energy drink that tasted good and was all natural. Terry Willis is Vice President in charge of sales and marketing of Pocket Aces Energy Drink Company. Terry, 26 graduated magna cum laude from Syracuse University in 2006. She has a Bachelors degree in Marketing and hopes to take over for her father when he chooses to retire.Casey Willis is Vice President authorized to maintain the production and shipping aspects of the corporation. Casey, 50 worked as a factory manager for Marvin Windows for twelve years before venturing to start this new business with her husband. She supervises all the production and shipping employees and also is head of the continuous improvement team at the plant. Goals and Strategies Our main strategy at this time is to appeal to potential sellers and buyers of Pocket Aces Energy drink in Australia. We sell an exceptional version of the typical energy drink.To communicate this to the Australian market we will use personal selling, targeted advertisements, and online communication done our updated website. Five category Plan In five years we plan to be an international company with production factories in all of the major countries we sell to. Our workforce will have increased to meet the needs of the customers. We also hope to build our own recycling plants near all of our facilities. Ten Year Plan Our plan for ten years is to continue growing to all parts of the world. We hope to have the major market share in all of the countries we sell too.Also Pocket Aces Energy Drink Company anticipates expanding our product line and being a major spon sor of sports events like surfing, motocross, and the X games. Summary of Financials.References EnergySip. com. (2007). Brief History of Energy Drinks. http//energysip. com/history. html EnergySip. com. (2007). Common Energy Drink Ingredients. http//energysip. com/ingred. html FactExpert. com. (2005). Comparison of Energy Drink Products. http//energydrinks. factexpert. com/881-energy-drink-comparison. php Wikipedia. org. (2009). V (drink). http//en. wikipedia. org/wiki/V_(drink).