Marketing, Strategy and Enterprise Essay Example | Topics and Well Written Essays - 3000 words

Marketing, Strategy and Enterprise - Essay Example decide to enter the B2C market. Analyse the likely differences between the B2B and B2C part of the business, along with the advantages and disadvantages for SPSL marketing its service to both businesses and consumers. 8 Saxon Plumbing Services London Ltd. is a plumbing Services Company established in 2000 by two brothers, Peter and Hair Blair. Its head office is located in South London, UK, with a staff of 40 employees. From a humble beginning, this company grew to generate an income of  £5.0m and a gross profit of  £1.2m. At present, the company is planning to expand its services to Manchester with five more stores in the territory. Manchester is a good choice for expansion since there is an established need for repairs in constructions of houses and buildings in this town. Annual housing alone in England in 2013 totaled 122,950 units (Gov. UK, Feb. 2014). This alone, is a comfortable number of houses/buildings to serve and begin with. Services offered by SPLS are competitive, superior and will always be available. The Mayor of London, Boris Johnson, has big dreams for London (The Mayor’s economic Strategy for London, May 20, 2012). He wants the city to grow both in terms of jobs and po pulation. He believes that the country could emerge successfully from its present economic crises and become a world leader. Towards this vision of growth, SPLS sees the emergence of business which could support the growth of the company. Manchester is not very far away from London. It is located in England’s North-West in the heart of UK and is only two hours away from London. It is an ideal site for SPLS since it is the largest city in the north, an economic centre and therefore could be a profitable opportunity for the company. Besides, it could be a gateway to serve other areas since its international airport serves Asia, Africa,