Advertising is Manipulative Research Paper Example | Topics and Well Written Essays - 1250 words

Advertising is Manipulative - Research Paper Example People fail to realize that they are being exploited and led down the garden path, the cream has been selling like a hot cake for the last several years and it is mainly because of manipulative advertisement, they recruit models who are beautiful and convince people that an average looking person can also look like a model, this is highly unacceptable but it is successful because people have fallen for it in the past and will continue to fall for this in the future too. This is a classic example of manipulative advertisement, people are being manipulated into buying products that are of no use to them and will probably do more bad than good to them. This paper will shed more light upon the same and how advertisers are exploiting the naivety of the people and how they are misguiding the people into buying products that are absolutely of no use to them. The advertisers spend a lot of money on advertisements and the only way of recouping money is by manipulation and by selling products that never do even half as much work as they claim to do in the advertisements. Fair and lovely is not the only example, there are many more products that are being sold on a daily basis by misguiding the people. In today’s cut throat competition companies often use aggressive advertising to push their products in the market. The essay will discuss ways and techniques in which advertising is used as a medium to push products thereby making it manipulative in most cases. With the advent of new products and technology, consumers are becoming sensitive towards their needs and businesses across the globe are finding newer ways to increase their turnover.